UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.03 Recognize the relationship between historical events and fashion evolution.

Mood of the decade World War II –Women re-entered the workforce –Parisian Fashion houses closed their doors due to German invasion of Paris –American fashion designers emerged –Shorter skirts –Sloppy Joe sweaters –Bikini introduced

Mood of the decade World War II (cont.) –L-85 (General Limitations Order) restricted amount of fabric used in production of apparel. Designers had to create fashions that would remain stylish through multiple seasons. A new style of suits for women had short skirts and short jackets of twenty-five inches or less in length. Sheath evening dresses replaced the long flowing gowns of the thirties.

Law 85 Scarce products included: Metal—used in zippers, buttons Fabrics—wool, silk Limited details in clothing, such as pockets, waist lines, etc. So…… Women started wearing husband’s clothing and sheath dresses. “Sloppy Joe’s” cardigans

Mood of the decade World War II (cont.) –Restrictions limited use of silk, wool, rubber, metal –Tailored masculine-looking suit –The young danced the jitterbug.

Men’s Fashions Men wore ZOOT SUITS, which resembled the “gangster/mob” looks, like those seen in The Godfather movies. Longer, loose jackets with shoulder pads, high waisted, baggy pants, often in bold colors.

Women’s Fashions The first BIKINI (2 piece bathing suit) was introduced, due to fabric restrictions. Oversized sweaters, called “Sloppy Joe’s” were worn Trousers and tailored suits were popular.

Mood of the decade –Postwar fashion freedom Women wanted a return to more feminine designs. Christian Dior introduced the “New Look” with rounded shoulders, fuller bustlines, and fuller skirts fifteen inches off the ground. It was controversial b/c he was French and emphasized tiny waists and full skirts.

People who influenced fashion Christian Dior—designer of the “New Look”; first to license name Norman Norrell—winner of the first Coty American Fashion Critics Award; founder of CFDA Cristobal Balenciaga—known for huge evening coats, long, full skirts, pillbox hats, and chemise dresses

People who influenced fashion Jacques Fath—first French designer to export designs to the United States Elsa Schiaparelli—known for surreal designs and bold use of color Adrian—Hollywood costume designer whose screen fantasies influenced street fashions

Accessories Shoe styles such as the Mary Jane, T-strap, wedges, and spectator pumps were popular…and remain popular today.