GENERATION Y

Who is Generation Y? – It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value? 3) What “turns off” Generation Y? 4) What is Generation Y concerned about? 5)How Will Generation Y Change The World?

What are the Five Main Generations? GenerationSub Group The Great GenerationBorn Millions Baby BoomBoomers Generation X Born Born Baby BustSlackersBorn Million Echo BoomGeneration YBorn 1979 to Million MillenialsGeneration Z1996 to present

TRADITIONALISTS (Pre Baby Boom) Influences – Great Depression, Roaring Twenties, World War II, Korean War, G.I. Bill Characteristics – Patriotic, loyal, “waste not, want not,” faith in institutions, military influenced top-down approach Values – Logic – Loyalty – Discipline – Tradition – To leave an inspiring legacy

BABY BOOMERS Influences – Suburbia, TV, Vietnam, Watergate, protests, human rights movement, street drugs, and rock ‘n roll Characteristics – Idealistic, highly competitive, questioning authority, the first “Me” generation Values – Money – Career – Keeping up with the Joneses – Freedom – “Me”

GENERATION X Influences – Expanded technology, Microsoft and Apple, violence, gangs, diversity, climbing divorce rate, latch-key home life, MTV, Dot Com Boom, Dot Com Bust, raised on Sesame Street, AIDS epidemic Characteristics – Skeptical, globally concerned, tech savvy, concerned about safety and security, fiercely independent Values – Flexibility – Mobility – Security – Friendships

GENERATION Y Influences - Global terrorism - Columbine - high speed internet - text messaging - social networking - environmental concerns Characteristics – Globally concerned, open and accepting of diversity, tech savvy, the “knowledge worker”, concerned about safety, team players, multi-taskers, impatient Values – Live first, work second – Social causes – Flexibility – World travel – Diversity

Is Generation Y entitled and lazy? YESNO - Child first parenting- Socially and global minded - Dependent on technology- Work school challenges

What Does Generation Y Value? Meaningful work Authenticity Living first, working second Fast access to information Experiential activities Travelling Diversity Social causes

What “turns off” Generation Y? Rigidity/ rules Fear of technology A dry, boring environment Slow response time Being “stuck” in a dead end job Working first, living second

What is Generation Y concerned about? Global terrorism Concerns about the environment Poverty World hunger Global financial concerns A highly competitive workforce Chaos in the business world

How Will Generation Y Change The World? Technological innovation Social Conscience