1 Dr. Michael D. Featherstone Introduction to e-Commerce Revenue Generating Mechanisms

2 Revenue Generation Mechanisms Google leverages data on page/site content to deploy content relevant ads to websites.

3 Revenue Generation Mechanisms Search Engine Marketing Ads (Google AdSense ) Google leverages data on page/site content to deploy content relevant ads to websites. Note the ad content matches the content of the site. This means the ad is much more likely to generate a click through to the advertiser’s site. Google will share the revenue generated from this transaction with the website owner. The revenue generated is whatever the advertiser agreed to bid in the Key Word auction.

4 Revenue Generation Mechanisms Search Engine Marketing Ads (Google AdSense ) Google Affiliate (search) E-Bay Affiliate There are other revenue generating mechanisms a website owner may employ

5 Revenue Generation Mechanisms ? ? Can you identify these revenue generating mechanisms?

6 Revenue Generation Mechanisms Branded Ads/Display Ads Google Affiliate (FireFox) Google Affiliate (AdSense) Additional mechanisms available to the website owner

7 Branded/Display Ads – Affiliates Many affiliates come from ‘ad aggregators’ like Commission Junction These ‘ad aggregators’ represent yet another new business entity which has emerged in the business environment of the Web. Revenue Generation Mechanisms – Branded/Display Ads

8 Ad Aggregators offer a list of product categories and allow the site owner to select from a category that is relevant to their site. Revenue Generation Mechanisms – Branded/Display Ads

9 Once you select a category you are presented with a list of potential advertisers. Revenue Generation Mechanisms – Branded/Display Ads

10 When you select advertisers you are presented with a list of ads available. Revenue Generation Mechanisms – Branded/Display Ads

11 Revenue Generation Mechanisms – Branded/Display Ads This screen allows one to copy the code for the selected ad, and then paste it into the code for our site.

12 Revenue Generation Mechanisms Some affiliate programs may still be offered directly from the advertising company.

13 Revenue Generation Mechanisms - Cookies

14 Revenue Generation Mechanisms Branded Ads – Affiliates eBay makes it easy to join.

15 Thank you for your attention This Concludes the Web Revenue Generation Presentation