Cover slide Project, course, team, date. Outline welcome  1 slide introducing the key sections/ information items in this presentation.

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Presentation transcript:

Cover slide Project, course, team, date

Outline welcome  1 slide introducing the key sections/ information items in this presentation

Introduction  1-2 slides covering the background on your client  The market  The product/ service  Competition  Distribution  Relevant trends

SWOT  1-2 slides covering  Strengths  Weaknesses  Opportunities  Threats

The Problem & the Opportunity  1 slide describing the marketing challenge that the client is facing and the marketing opportunity that you see

Marketing Strategy  1 slide covering:  Marketing objectives  Key idea behind proposed plan

Marketing Strategy, cont.  1-2 slides covering:  The target market (s)  Their needs and wants

Marketing Strategy, cont.  1-2 slides covering:  Marketing mix strategies (your propositions broken down by the 4 P’s)

Marketing Material samples

Action Plan  1 slide with your action plan and timeline

Monitoring & Controls  1-2 slides covering:  Expected challenges  Monitoring tools

Thank you for watching!