Communication Tools for Being a Good Ambassador 1

You Are The Chief Ambassador Champion of the Mission 2

Our Success Depends On You How can you be a good ALA ambassador? Communication is your role Work the Plan of Action Stay focused on the mission Bigger effort = bigger return 3

Why Members Are Critical To The ALA Story Reporting – why is it important Reporting up the chain Brag about our accomplishments –It creates awareness –Increases membership –Allows us to service our mission 4

We’ve made reporting easy as can be! 1. Department President's Report : auxmedia.com/PRESIDENTS_REPORT_FORM_2013.html auxmedia.com/PRESIDENTS_REPORT_FORM_2013.html 2. Department Year End Impact Report : National Officer & National Committee Chairman Report Form 2013: National Committee Application: And made it easy to share your good ideas: 5

National Website Tools to help –PowerPoint Templates –Speech Templates –Plan of Action –Governing Documents –Handbook –Marketing and Promotional Materials Plus lots more 6

Department and unit websites Don’t do this – please – we beg you We are the American Legion Auxiliary We are NOT the Ladies Auxiliary nor the Women’s Auxiliary 7

Communication Tools In the Know eBulletin Monthly eNews Magazine Online, downloadable brochures, posters, etc. 8

Editorial Page How they work A success story 9

Social Media Facebook Twitter Pass it on Moment! 10

#Don’t put #hashtags in front of #every #word #hoping it will #join a #conversation #somewhere Sample tweets: Learning about awesome new PR materials at #dlnc. Wow! #ALA members gave out 7 million #poppies made by #veterans last year. #dlnc #sov The estimated #value of a volunteer hour is now $22.14, but we know its #priceless. #ALA #dlnc 11

How would you tweet this? Excerpted from a media alert: In honor of Veterans Day, the American Legion Auxiliary (ALA) Unit 526 laid yellow roses at the San Antonio War Memorial. America is built on the service of extraordinary citizens, and placing yellow roses at the War Memorial is a striking symbolic gesture to demonstrate our gratitude for the sacrifice of our nation’s armed services. While ALA Unit 526 placed yellow roses at the local War Memorial, other ALA units across the nation were doing the same in their respective communities. 12

Your examples: 13 #ALA 526 expresses gratitude to #veterans with yellow roses at the #SanAntonioWarMemorial on #VeteransDay. #SOV (photo)

Ambassadors Questions? 14