Brian Hipkin Director Student Services University of East London ‘The Ties That Bind - texting as a means to an end ‘

. “The student experience will become less and less one that is determined by interactions with buildings, people and systems on the university campus and more one that is experienced through the web, mobiles, laptops and handheld devices.” Texting and ‘The New Student Experience?’

‘ Why? Net Generation students arrive at their Universities as experienced multitaskers, accustomed to using text messaging, telephones, social networks and while searching the Internet and watching television. ~Diana G Oblinger and James L. Oblinger Educating the Net Generation

1.Prefered means of networking 2. 98% mobile ownership billion sent in Inverse relationship between income and high spec phones. 5. The text as a portal 6. Convert to TinyURL!™ and use landing pages  - Texting

More than 350 million active users More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week. Just 6 years old. Living together on your phone “It is not technology it is a way of life” 140,000 Apps (Jan 2010), 500 (July 2008).Uploads to Youtube up 400% in 6 days from launch of iphone3GS 100 million viewers (March 09), Started Sept million US viewers watched average of 101 videos each (Jan 09),

Capturing data from a self defining group Embedded links in the auto reply Pushing short codes at the right time The Right of Reply – short codes and ‘red hot data’

Provide -The right information Delivered at -The right time- pro active To be most effective – in many forms using the right language Effective use of Texting as a link in the Web 2.0 world

Working with external organisations -The web 2.0 world is free -It’s cheaper than you think -Don’t surprise your IT department -Use a text to bind web 2.0 together

24/7 appointments booked on the web What an enhanced texting system can deliver

A predictable fact – cross sector phenomenon The most vulnerable to a poor experience A permanent and expensive loss in both human and economic terms Time poor but network rich The power of one message – many forms

Texting and Surveys we have to do.

A glimpse into the new student experience

Mobile enabled web pages for Information or learning Text ‘late’ to Text ‘debt’ to 88020

Any Questions?