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Marketing in 10 minutes WHY? BUILD TARGET TRACK MEASURE

Marketing in 10 minutes WHY? BUILD TARGET TRACK MEASURE

Why marketing? Data driven Builds relationships Integrates Measurable High value of ROI

The Numbers

1.4 billion users worldwide (Radicati Group study from May 2009)

Radicati Group project 1.9 billion users in 2013

247 billion s are sent each day

80 – 90% are spam

Marketing Jargon PersonalisedViral SegmentingDynamic content SurveysTrigger based s Update detailsStatistics

Marketing Benefits Keeps in touch when you don’t have time Helps build your reputation Increases the number of referrals Gives clients a great reason to stay with you Keeps you top of mind

What you can talk about Things that ADD VALUE –Interesting articles –Latest offers –Relevant offers –Ask for feedback

Adding Value examples

Gym Welcome example Person signs up on your website. You have their $$ and their address. #1: An is sent to them 24 hours later, “Hey, thanks for joining [gym name]. Your membership number is #####. Download and print out a voucher for a shake on your next visit. Over the next few weeks we are going to send you a few s to let you know how to get the most out of your membership. As part of your membership we have a great weekly newsletter…..”

Prospect - Person comes into your gym and doesn’t sign up. An is sent to them 24 hours later, “Hey, thanks for coming into [gym name]. We thought we would give you a bit more information about us … Plus we send out a free weekly fitness newsletter filled with great exercises, meal ideas, live better tips and comps and giveaways for members. Sign up here.

Marketing WHY? BUILD TARGET TRACK MEASURE

Design

The BIGGEST Marketing Myth “I can do this by myself.”

More Marketing Myths is SPAM … well 80+% is is cheap My message will be lost in the Inbox People will just delete my

Marketing WHY? BUILD TARGET TRACK MEASURE

Why do you want to send newsletters? “Because I think I should.” “Because the biz up the road is.” “Because Glenn said so.” “Because I have clear goals for my s.”

Your database is

Why? They like you They spend money with you They cost you a lot of money to get

They talk about you

goals Grow my database Brand Offers Feedback

So you have your goals and you know who your sending to. Now what? Choose a frequency Find someone to send them for you Stick to it / Consistency builds trust Start segmenting your list

Are you compliant? Consent = opt-in Don’t people who don’t want to hear from you Never buy an list Unsubscribe

Stop Blasting

Segmenting your list = Increased response = More $$ = Less compliants / unsubscribes

Five ways to grow your database Website sign up forms Audit your existing database On the phone / enquiry Direct mail Forward to a friend

Marketing WHY? BUILD TARGET TRACK MEASURE

What can you Track?

What else can you Track? Engagement Who actually read your & for how long across -Webmail, Desktop, Mobile Software What software they read it in -Outlook, Gmail, iPhone Forwarding & Printing What software they forwarded the from How many people printed the

Marketing WHY? BUILD TARGET TRACK MEASURE

Contacts Website sign-ups Shopping cart Traffic Forward

What works now Leveraging your database Integrating your marketing Consistency of message Why this is easier You can listen where people are talking and continue to improve your message

Why Spik ? We do the work for you We provide the strategy Dynamic / Variable content and images Advanced bounce management Anti-Spam Act Compliant We LOVE marketing

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