Presentation of Augusto / Kilargo brands 2013

General information: Date of formation: 1992 Headquarters of the company: Chechlo Pierwsze, 13 Torowa Street Main office: Poland, Lodz, 60 Piotrkowska Street Production plants: 1)Chechlo near Lodz, 2)Kalisz Employees: ca 1000 in season, 350 off season Qualitative cerificates: ISO 9001, IFS at the higher level commercial

The key facts : constant and dynamic sales increase steady modernisation and evolution of the production lines high production capability specialised and modern informatics system Customer Service Department field structures Augusto brand– top quality, innovative complementary product line offer favourable purchasing terms

80% of sales are generated by PRIVATE LABEL products We have professional knowledge about ice cream sales in the ice-cream market. We know the needs of customers. We have extensive experience and advanced technological knowledge.

Production Capability 130,000 tonnes per year. 350 tonnes per day.

SOME OF OUR PARTNERS IN POLAND

SOME OF OUR PARTNERS ABROAD

In which direction is the market heading? optimization of logistics costs; relation, price vs. quality; market segmentation, distribution of the product including the price; cohesion of communication in relation to price - quality - the packaging; products do not compete with each other; steadily increasing share of sales for the group of family ice-creams; innovation in new products, packaging and distribution.

SEGMENTATION OF SALES AUGUSTO 2013 PREMIUM DISCOUNT PRICE FIGHTER

Premium Strawberry with bits of strawberry 0,9l Premium Nuts with walnuts and maple syrup 0,9l Premium Dried Fruit with dried tropical fruit and nuts 0,9l Premium Malaga with raisins 0,9l Premium Chocolate with chocolate pieces 0,9l Premium Vanillla 0,9l New packaging, with natural, real cream. No vegetable fat. PREMIUM QUALITY

AUGUSTO ROULADES: Augusto Cappuccino 1l Augusto Cheesecake 1l PREMIUM QUALITY

Family ice-cream 0,9l RETRO - Pavlova - creamy ice-cream with raspberry and meringues -Banana Split - creamy-banana, with chocolate sauce and almonds -Melba - creamy-peach with raspberry sauce -ETON MESS - new!!! NEW !!!

ALIZEE ICE CREAM: Alizee Cherry 0,9l Alizee Caffe Latte 0,9l Alizee Forest Fruits 0,9l Alizee Stracciatella 0,9l Alizee Tiramisu 0,9l Alizee Creamy-Chocolate

New in 2012 Family Ice Cream in 0,9 l package Family Ice Cream; 0,9l - Vanilla bourbon- Nougat -Toffee - - Creamy-chocolate-vanilia

Augusto – Impulse Ice Cream offer: Augusto Gulliver Classic & Almond – vanilla- Vanilla-flavoured, cocolate-coated with almonds; 0,12 l (3-pack) Augusto Gulliver Classic and Almond (single) –vanilla-flavoured, chocolate- coated; 0,12 l PREMIUM QUALITY

Augusto Corner cones : Strawberry 120ml Chocolate 120ml Toffi 120ml Cream 120ml PREMIUM QUALITY

Augusto – Impulse Ice Cream offer: Augusto Sandwich 0,16l: Vanilla-Strawberry-Chocolate Augusto Sandwich 0,22l: Cream Augusto Gucio 0,04l: Vanilla flavoured, cocoa-coated, with cherry topping and wafer crunchies

Augusto Cup Ice Cream offer: Augusto Quatro 200ml Vanilla, strawberry, chocolate, lemon with fruit sauce (with the plastic spoon ) NEW PREMIUM QUALITY

30% of fruits Sorbet in tube 100ml - blackcurrant - strawberry

Impulse Ice Cream „ Penguin” 80ml (cream + chocolate flavoured ) PREMIUM QUALITY INNOVATION

DISCOUNT QUALITY PINOCCIO 40ml – VANILLA FLAVOURED with : coca cola coating chewing gum coating fruit coating

Impulse Ice Cream „ twirl” 90 ml 3 flavoures : orange lemon forest fruit

„price fighter” – aggressive bargain pricing the lowest price in the market acceptable quality distribution through modern channels with particular focus on discount stores purchasing terms based on NET NET price

Augusto Bambo Strawberry 120ml Chocolate 120ml Vanilla 120ml DISCOUNT price

Augusto – Impulse Ice Cream offer: Augusto Bambo - cream 110ml Augusto Bambo - cream – flavoured, chocolate – coated 110ml Bambo cream-flavoured, chocolate and nuts -coated 0,110 l NEW

Augusto Bambo: 3x2x0,12l Augusto Bambo: 3x2 NEW FAMILY PACK OF CONES AND STICKS

Augusto Pinokio 12x0,04l – choco-sticks Vanillia ice-cream covered by cocoa coat. OFERTA PRICE FIGHTER

Bambo Dried Fruits and Nuts 1l Bambo Vanilla 1l Bambo Chocolate-Vanilla 1l Bambo Strawberry-Vanilla 1l Bambo Chocolate1l Bambo Vanilla-Strawberry-Chocolate 2l & Vanilia 2l. Bambo – Family Ice-Cream offer:

Augusto Bambo Log ( 1l ) Vanilla-chocolate-strawberry taste PRICE FIGHTER

Augusto „Family” vanilla - cherry carton 0,49l Augusto „Family” vanilla – cocoa carton 0,49l Augusto „Family” vanilla – coffee – rum carton 0,49l Augusto „Family” vanilla – peach – strawberry carton 0,49l

Impulse Ice Cream (only for private label: single or 3 pcs. or 6 pcs. Box)

Impulse Ice Cream (for private labels)

discount brand equivalent to most popular products in this category with a significantly lower price favourable purchase terms for contractors based on NET NET price ongoing product quality supporting sales with bargain prices

JOY 1l: Joy Augusto popsicle Classic 3x0,11l Joy Augusto popsicle Almond 3x0,11l Joy Augusto cornet Strawberry-Vanilla 6x0,12l Joy Augusto cornet Vanilla 6x0,12l JOY impuls: Joy Augusto popsicle Classic 0,11l Joy Augusto popsicle Almond 0,11l Joy Augusto cone Strawberry-Vanilla 0,12l Joy Augusto cone Vanilla 0,12l Joy Augusto cone Chocolate 0,12l – NEW

Cocoa-coated popsicle 65ml (for private labels) Cup van-strawb-choc. 200ml

Rolls 1 l. („sausage type”) – vanilia or chocolate

5l. And 2,5 l. containers, Different tastes.

5l. containers, Different tastes. Safe closing

Private Labels MAXIMA COOP EISMANN AFROST

Private Labels Jeronimo Martens LIDL TESCO

Of course, all above kinds of ice-cream can be produced in private label. If You have any questions do not hesitate to contact us! Mariusz Swider – Head of Export Dpt. Mob Thank You for Your attention! Tel