GoNorth! Erasmus Mundus Project Enhancing Attractiveness of Higher Education in the Circumpolar North

GoNorth! Erasmus Mundus Project Partners Project coordinator: University of Tromsø, Norway Project manager: Astrid Elisabeth Revhaug, Head of International Office 2-year project funded by the European Commission Budget: Euros Euros EC grant Self contribution

GoNorth! Erasmus Mundus Project Partners Partners: DenmarkRoskilde University Scandinavian Seminar Group (USA/Denmark) Finland University of Lapland University of Oulu SwedenLuleå University of Technology Norway Finnmark University College University Centre of Svalbard Russia Syktyvkar State University Murmansk Humanities Institute Canada University of Northern British Columbia United StatesUniversity of Alaska Fairbanks The University of the Arctic

Objectives of GoNorth! To increase awareness of circumpolar issues to people living outside the region To strengthen and promote northern education institutions in their role as major providers of knowledge about the North. To promote the circumpolar region within Europe and beyond as a destination for higher education.

Five Main Project Outputs 1. Development of a Marketing Strategy 2. Production of Marketing Materials 3. Promotion of Northern Education Institutions 4. Project Management Activities 5. Evaluation and Dissemination

Kick-off meeting in Tromsø, Nov 2005 Establishment of Steering Committee and Working Teams Internal Strategy Document based on SWOT analysis from the 12 project partners Marketing Strategy, externally reviewed Development of graphic design for marketing material (logo, letterhead, website, brochure, poster/rollups, t-shirts, antistress snowballs businesscards, paper clips, stickers) 1 st Progress meeting in Bodø, June 2006 Marketing material proposals approved Project events and doings (chronological order)

Production of marketing material, summer 2006 Promotion of project at EAIE 2006, Basel, Sept 06 Very successful Mid-project report to the European Commission by Nov 1 st 2006, approval of continuation 2 nd Progress meeting in Roskilde, Nov 06 New ideas for NAFSA, graduate area, online catalog 3rd Progress meeting in Minneapolis, May 07 Decision to change focus from student mobility program to a marketing and recruitment program, Future Action Plan Cont.

Promotion of project at NAFSA, Minn., May 07 Very successful, one of the most visited, top responses Promotion of project at EAIE in Trondheim, Sept 07 Results as above Final project meeting in Luleå, Sept 07 Half day open meeting, Future Action Plan Official project closing date Nov 1, 2007 Final technical and financial report to the European Commission submitted 21 st Dec 2007 Cont.

Dissemination of material through exhibitions, media, UArctic network, Shared Voices, Council meetings, project partners’ partners Reports and evaluations from the conferences Reports and evaluations from the progress meetings Internal and external evaluation of project On the whole a very good review. Future Action Plan draft finalised Dec 07 The external project reviewer (a specialist in international education and marketing/recruitment) has given input and advice and “approved” the plan Cont. 2.

South2North student mobility program The UArctic initiative in 2005 GoNorth student mobility program Approved in 2005 by the UArctic Council GoNorth! Erasmus Mundus project Approved by European Commission in 2005 GoNorth – a program working for student mobility Erasmus Mundus project’s principal outcome in the form of A Joint Marketing and Recruitment Program for UArctic if endorsed by the UArctic Rectors Forum and the UArctic Council From GoNorth! project to GoNorth program