Vikings Helping Vikings Chellsie Heil Service Learning Project MGMT 321 Dr. Godshalk

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Strategy Diagnostic Headquarters and mission The “right” people Opportunity Image captured by Chellsie Heil from Google Earth

Financial Diagnostic Change in mission Need more funding EITC program Source:

Membership Diagnostic core active members A lot of volunteers who aren’t members Who will take over in the future? ▫Need for younger members Me and my sister at VHV Golf Tournament Dinner Summer 2013 Source:

Communications Diagnostic Lack of communications No organized contact lists Increase brand awareness by increasing communications

Project – EITC Letter Educational Improvement Tax Credit program Mission change and headquarters: ▫Afterschool programs ▫Leadership camps ▫STEM programs

Project – EITC Business Contributors Database

Recommendations Branding and brand awareness Communications Increasing membership Financial aspects ▫EITC program ▫Fundraisers June 7 th festival

Branding and Brand Awareness Measure brand awareness Mailed survey: ▫Why people choose to join or not join ▫Awareness of new headquarters and mission ▫Likelihood of participation in afterschool programs Follow up survey at later date

Communications Integrate brand into marketing and communications Establish Head of Communications position Consistent standards for communication Improve and increase communications

Membership Increase involvement from students and young adults Participative leadership Recruit through social media Source:

Financial – EITC program Send letters instead of making calls Ensure consistency in communications Raise awareness

Financial - Fundraising Increase budget and awareness Fundraisers: ▫Community scavenger hunt ▫Pink flamingo flocking fundraiser ▫Ford test drive fundraiser ▫Golf ball drop Example of Pink Flamingo Flocking Fundraiser Source:

June 7 th Festival Lack of coordination among volunteers Volunteer Coordinator positions Use of directive leadership behaviors Source:

What I Learned Difficulty in running a small non-profit Leaders need to be flexible Leadership styles don’t only apply to “business” leaders Importance of developing followers

Sources Costly, D. L. & Howell, J. P. (2006). Understanding Behaviors for Effective Leadership (2 nd ed.). New Jersey: Pearson Education, Inc. gs/photos gsinc