The Office of Communications and Marketing (OCM) OCM U 1.7 Working with Communications & Marketing

The Office of Communications and Marketing provides comprehensive marketing planning and execution for the institution’s units as well as the Administration of the University Past – traditional public information office Future – integrated marketing function NEW Associate Vice President – Becky Simpson Who we are

Articulate and support the mission of the University through a wide variety of marketing resources and activities As a part of the Office of Advancement, the OCM shares the Advancement’s mission to attract, nurture and retain University donors, alumni, and centers of influence who can help the University achieve its goals Our Goal

Our Teams Six teams that work together: 1.Media Relations 2.Internal Communications 3.HSC Communications 4.Digital Media 5.Brand Management (formerly Creative Services) 6.Content Management

Our central office will be able to help guide you in your strategic planning – (start here) – Debby Philpot – Program Coordinator – – Becky Simpson – Sr. AVP and Special Asst. to the President Central Resources

Content Management OCM supports the academic life of the university and its annual activities Centralizing critical content developed about the life of the university Build a single resource – Harness that content at a deeper level – House, refine, produce and leverage the content to ensure that major events in the life of UofL are promoted as widely and as in-depth as possible.

Media Relations The Media Relations team is responsible for articulating and delivering the University’s key messages to all media focusing by and large on media located throughout the Commonwealth of Kentucky. Tools available include media relations strategy development for units; media training; crisis communications; and media response. Media Relations Team Members 1.Mark Hebert – Director of Media Relations, University Spokesperson 2.Cindy Hess – Communications Specialist/Assistant Manager 3.Denise Fitzpatrick – Communications Specialist 4.Judy Hughes – Communications Specialist 5.Randy Cissell – Executive Producer (video) 6.Brad Knoop – Manager, Multimedia Communications 7.Tom Fougerousse - Photographer If you have a Media Relations question, please go online and submit a request at or contact Mark Hebert at or

Internal Communications The Internal Communications team is responsible for delivering the University’s key messages to faculty and staff on all of the University’s campuses, creating an attraction strategy and coordinating campus events for faculty, staff, students and the community. Internal Communications Team Members 1.John Drees– Director of Communications, Belknap 2.Janene Zaccone – Internal Communications Manager 3.Brandy Warren – Communications Specialist 4.John Chamberlain – Communications Specialist 5.Chris Davis – Visitor Information Manager 6.Tammy Lawson – Campus Tour Coordinator If you have an Internal Communications question, please go online and submit a request at or contact John Drees at or www.louisville.edu/ocm

The HSC Communications and Marketing team is responsible for showcasing to a variety of audiences the research, education and clinical missions of the health sciences campus and the value these missions have to individuals. Tools available include media relations; communication strategy development for units; media training; and issue/crisis communication strategy development and execution. HSC Communications and Marketing Team Members 1.Gary Mans – Director of Communications 2.Lauren Williams – Communications Specialist 3.Julie Heflin – Communications Specialist 4.Bonnie Dean – Events Coordinator If you have a HSC Communications question, please contact Gary Mans at or HSC Communications and Marketing

The Digital Media team is responsible for creating an online presence to promote the University and brand on the internet, mobile web and through social media. Available to assist with web design and development; strategic online, mobile and social media planning, advertising and engagement. Digital Media Team Members 1.Jeff Rushton – Director of Digital Media 2.Brian Faust – Web Creative Manager (brand creative director) 3.Kristen Estes – Web and Video Producer If you have a Digital Media question, please go online and submit a request at or contact Jeff Rushton at Digital Media

The Brand Marketing team is responsible for establishing a brand management and marketing strategy for the University and its units. The team also creates UofL Magazine and other publications. ’11 Priority – Continue to execute material for a compelling capital campaign Tools available include but not limited to: strategic marketing plans; design and marketing materials; sponsorship management; promotions; and a Do-it- Yourself “Brand In a Box” online design solution at lower cost Brand Management Team Members include: 1.Julianne Waldron – Director of Brand Marketing, University of Louisville 2.Power Creative and Red7e If you have a Brand Marketing request go online and submit a request at or contact Julianne Waldron at Brand Marketing

Multimedia coverage of key events, university happenings and new content inclusive of digital media, online video and animation. Capabilities include professional photography; videography; video editing and production; digital video and animation for online needs. Videography & Photography team members 1.Brad Knoop – Videographer 2.Randy Cissel – Videographer 3.Tom Fourgerousse – Photographer If you have any questions, please contact Brad at Videography & Photography

The department of Communications and Marketing provides quarterly BIB training and user-account setup. Here are the dates of our next BIB training classes. All classes are in Ekstrom Library W104 (across from the Tulip Tree Cafe) and are from 10:30 a.m. to 11:30 a.m. Brand and BIB Training – April 20th, 2011 – June 22nd, 2011 If you would like more information or need training sooner please Debby Philpot or call her at Debby Philpot Brand-in-a-Box (BIB)

Integrated Marketing Communication is the coordination and integration of all marketing communication tools, avenues, functions and sources into a seamless program that maximizes the impact on consumers and other end users at a minimal cost. We hope to improve and maximize the impact we have on end users at a minimal cost. An integrated marketing structure would include input and collaboration with all major groups and departments in the university. Questions? Comments? Integrated Marketing