2. Presented to: Student Affairs By: Sharon Schulman, Special Assistant to the President for External Affairs and Executive Director of the William J. Hughes Center for Public Policy 9.1.09

3. What We Do The activities of the Office of External Affairs include providing counsel and technical support in areas of: public relations – news stories – event promotion – media advisories publications and other creative services – assistance with Web content and design – marketing video productions – print materials – advertising creative marketing communications coordination – advertising campaign development creating and maintaining a brand identification for Stockton College The EA Web site provides more detailsWeb site

4. What We’ve Accomplished… in a few short months 1.Built the internal organization. 2.Built internal support for the External Affairs function (an ongoing process…). 3.Launched a Web site, PR request tool, working on campaigns, etc. 4.Created an inventory of print and online publications. 5.Located a Web re-design agency.

5. We’re Moving In on… Our six-month goals 1.Increase positive media in area by 25% over the same time period in 2008. 2.Begin Web redesign— coming soon! 3.Establish processes for graphics, print, photo, video, Web and press services. – online method for user request – style guidelines (copy manual) – develop standards (ad, graphics, etc.) – consider marketing/ad agencies – green and sustainable as possible

6. Where We’ll Be… on our first birthday Positive media presence increased by 25% regionally. New Web presence and standards in place. Ready to begin formal branding plan. Ready and able to evaluate and refine publications, media relations, and community liaison strategies.

7. Overview of the Office of External Affairs Dr. Eileen Conran-Folks Exec. Assistant Sharon Schulman Special Assistant to the President for External Affairs Regina Kinney Secretary Asst. 2 Director of Publications & Creative Services Kim McCabe Marketing Communications Coordinator Eileen Tizol Civic & Governmental Relations (establishing community Liaisons) Vacant Public Relations Officer Tim Kelly Dr. Herman J. Saatkamp, Jr. President Graphics Julie Bowen Print Shop John Allen Public Relations Assistant Susan Allen Production Services Ed Cornell Computer Services Dan Gambert Athletics & Recreation Chris Rollman

8. How Can We Work With You? Coordination and development of your communications efforts: News stories Media advisories Web site/portal content development Publications Advertising campaign development