1. Office of Public Affairs
D07-43
Government, Institutional and Community Relations
Communications

2. Mission and Role We have two audiences: 1. Internal
Public Affairs - Communications
Mission and Role
We have two audiences:
1. Internal
Our objective is to inform the McGill Community about a wide range of activities and events.
We do this through:
Web Site
McGill Reporter
Voilà McGill
Support to the Principal for her Town Hall meetings and her Annual Report

3. Mission and Role 2. External Our objective is to:
Public Affairs - Communications
Mission and Role
2. External
Our objective is to:
inform the public about the accomplishments of the members of the McGill Community and of the University as a whole
Respond to issues as they arise
We do this through vehicles such as:
Press releases
Highlighting McGill experts to the media
Publications such as Headway – En Tête

4. Public Affairs - Communications Management Team

5. Public Affairs - Communications
AVP – Public Affairs
Vaughan Dowie has more then 30 experience as a senior manager in Public Sector and Community organizations
Among other things he has served as:
President of La Commission de Protection des Droits de la Jeunesse
Executive Director of Batshaw Youth and Family Centres
Assistant Deputy Minister in three different ministries for the Government of British Columbia

6. Media Relations Office
Public Affairs – Communications
Media Relations Office
Led by Doug Sweet

7. Media Relations Office
Public Affairs – Communications
Media Relations Office
Promotes the achievements of our students and professors to local, national and international media
Assists the media in identifying McGill experts and/or sources for stories
Assists McGill administrators, faculty and students in fielding media enquiries and in managing communication issues
Publishes the McGill Reporter

9. Public Affairs – Communications
Media Measurement
McGill subscribes to CORMEX, a firm that measures media content
In 2007 McGill ranked 2nd among Canadian universities for share of media coverage
When adjusted for size, McGill ranked 1st in Canada for media coverage

10. Communication Services
Public Affairs – Communications
Communication Services
Led by Susan Murley, PhD

11. Communication Services
Public Affairs – Communications
Communication Services
Responsibilities include:
Web content services
Central advertising and marketing
Photo library and photo guidelines
Strategic Communications support for the administration
Shepherding the podcasting initiative
Several publications, such as: