Online Dating The Use of the Internet to Meet Partners

…Did Online Dating Really Kill Cupid?

History and Background In the 1700’s bachelors searched for wives through printed ads Matrimonial agencies were a big business in Britain by the 18 th century Being single pass the age of 21 was considered shameful Print ads were a last resort for men who advertised and women who read them If a match was made, it was not talked about freely Personal ads went mainstream in early 20 th century died off until the 1960’s

Profile approved by Staff The dating sites in Australia offer valid and useful services to singles on a search for their partner in this busy life. It's better to be clear with the sites rules and regulations before opting for a premium membership. We can state in one sentence that such sites are true friends in the moment of crucial decision of choosing the right partner for your own self.

By 1996 there were 16 dating websites listed in Yahoo Yahoo was a directory at the time The 1998 movie “You got mail” put a positive light on meeting people online Online dating still thriving, Americans spent over $500 million on online dating in 2007 Expected to increase to $932 million in 2011 Online dating is the 2 nd highest industry for paid content on the web

How Does it Work? Step 1: Pick a site Step 2: Create a profile Step 3: Make contact

The Science Behind Matchmaking Science-based dating sites Their Methods ◦ DNA matchmaking ◦ Sweaty t-shirt study

Online Dating Business Models 2 primary business models: ◦ Subscription based ◦ Free based Subscription site fees vary from dollars Subscription sites use matchmaking service 1 in 5 new relationships begin on a dating site Subscription sites also allow users to browse by region, ethnicity, religion, body type, etc.

Business Models: Free-based Subscription is free, with premium services offered at a cost Made possible by online advertising Free sites include findurdate.com

Business Models: Free-based Cont. Affiliate marketing: ◦ Advertising products and services, sharing the profits with the website Selling of user’s personal data: ◦ Sold to advertisers/marketing firms Social networking sites Facebook and Twitter also accused of selling user’s data

Impact of Internet 77% of our Population uses the Internet News, Information, Research Shopping User Reviews Social Networking Entertainment

Why Choose Online Dating? Busy Lives Tired of Bar Scene Expand your social circle

More reasons online dating services is on the rise: Gives you the ability to access thousands of profiles of future potential “matches”. Your prospective love connections are not limited by the people you meet in your job, school, or social circle. Trusted security measures are set up to retain your privacy and safety. Your in charge of who you want to meet or talk to. You make the decision whether to meet someone. Online dating is reasonably affordable.

Successful? Married couples who met online have an average courtship period of 18.5 months, and those who met offline courtship period last on average 42 months. In the last year 17% of couples who married met on a dating site. 1 in 5 singles have dated someone they met on a dating site. 1 in 5 singles are currently in a committed relationship with someone they met on a dating site. On average 10 percent of members pay for the dating service and stay for less than 3 months.

For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online. Singles who are more likely to use dating sites are ones who are more sociable and have high self-esteem. They also put more value in romantic relationships. China - The number of singles who use online dating sites in China is expected to reach 140 million by 2010 (The US is only at 40 million).

Pros & Cons Pros & Cons Choices Men out women Scam Artists “You’re Married!!??” Mis- representation Getting to know each other before physical interaction Rejection Reduction Same Interests

Dangers Fraud Security and Privacy Stalking Physical Assault Identity Theft Exposure to Offensive Material

Play It Safe Plan first dates in public areas Make sure your friends know where you are on dates Ask a lot of detailed questions NEVER send money to someone online Keep your information to a minimum

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