Accelerating trial efficiency, advancing the pace of discovery.

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Presentation transcript:

Accelerating trial efficiency, advancing the pace of discovery.

Problem Enrollment in clinical trials: 1. Participants are challenging to find 2. Traditional recruitment approaches are slow 3. Shotgun marketing is ineffective All lead to expensive recruitment and lost opportunities.

Solution a customized, scalable digital marketing strategy Leverage digital data, marketing, online algorithms Access a new pool of participants Match right patient, right trial Save time & money

Our Clinical Trial Marketing Process Trial Eval: Step 1 Ads & Targeting: Step 2 Distribution: Step 3 Call Screening: Step 4 Lead Routing: Step 5 Trial is evaluated for size and cost Create digital profile matching inclusion/exclusion Ads suited for participants and/or caregiver Set online targeting (locale, gender, target disease, disease severity, comorbidities…) If approval is met, lead is routed to appropriate center/CRO for enrollment Launch online campaign Facebook Google Adwords Remarketing SEO / SEM / SMO Marketing automation Interested patients are phone screened to ensure they meet trial criteria & agree to participation

Market Size $1.2 trillion - Biopharmaceutical sector annual economic activity $64 B - global clinical trial service market in 2020

Business Model Pay per pre-screened patient (PPP) delivered to YOUR site No upfront investment Reduce initial risks for trial enrollment Pricing dependent on extent of trial inclusion/exclusion criteria

Competitive Advantages No out of pocket costs, until results Partners  top tier enrollment stats, increased revenue Trial Sponsors  faster trial completion Trial participants  find the right trial, better access to the care they need