@nmoneypenny Innovating New Products & Services with Enterprise Social Graphing: Naomi Moneypenny

@nmoneypenny Why I’m here… Chief Technology Officer at ManyWorlds, Inc. Internally responsible for our knowledge infrastructure – defacto CIO Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms. Chief Technology Officer at ManyWorlds, Inc. Internally responsible for our knowledge infrastructure – defacto CIO Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms. Passionate about user adoption and enterprise collaboration & innovation geek Technology forecasting and strategy manager at Shell, consulted at many Fortune 100 companies since Over 20 patents in adaptive systems Naomi Moneypenny followers on Twitter 3+3 dogsAstrophysicist

@nmoneypenny What We Will Cover What Is Social Graphing? Why Is Social Graphing Relevant to the Enterprise? Apps Overview Use Cases: Innovating Products & Services The Future

@nmoneypenny Line chart showing Social > Line chart showing Social > SOCIAL NETWORKING # users 2009 Sources: Comscore, Forrester Research Line chart showing Social > Line chart showing Social > time Time spent online PORTALS SOCIAL NETWORKING 2011 The Communications Technology Revolution Fueled by mobile technology, more people are now using social networking websites than or web portals. time ›800 million Facebook users with over 100 billion connections ›300 million Twitter users with 1 billion tweets every 4 days ›488 million mobile devices v 417 million PCs shipped in 2011

@nmoneypenny Why Enterprise Social? 28 hours Time each week spent by knowledge workers writing s, searching for information and collaborating internally 90% Proportion of companies that report some business benefit from them 70% Proportion of companies using social technologies 20-25% Potential improvement possible in knowledge worker productivity Source: McKinsey

@nmoneypenny Learning Revolution It’s all about adaptability – how efficiently we can change and learn, continuously The biggest companies in an industry have the largest chance of disruption Source: Deloitte “The ability to learn faster than your competitors may be the only sustainable competitive advantage.” - Arie de Geus, The Living Company

@nmoneypenny

Predicting Results

@nmoneypenny The Amazon Whisperer 150 Product Managers Scour Reviews on Amazon Create Products People Want 9 Figure Revenue 30% Growth m-pikarski-the-amazon-whisperer

@nmoneypenny Social Graphing isn’t new…

@nmoneypenny Open Graph Open Graph lets you integrate apps deeply into the Facebook experience, which increases engagement, distribution and growth.

@nmoneypenny Facebook Graph Search

@nmoneypenny Enterprise Social Graphing User DocumentsColleagues Customers & Partners Org Structure AppsLocation

@nmoneypenny Social vs. Enterprise Graph Just as Facebook is creating a social graph for people’s personal lives, mapping the connections between people, places, music and games Not just about relationships between people, it’s the relationships between people AND data. The Enterprise Graph shows how employees, content and business data are connected in the workplace.

@nmoneypenny Comment on Users Only two industries call customers ‘users’… Drug Dealers IT

@nmoneypenny OfficeGraph & Delve

@nmoneypenny Synxi.com – Discovery for SharePoint on premises, Office Graphing + Yammer

@nmoneypenny Tools

@nmoneypenny Apps – SharePoint (The Glue)

@nmoneypenny Apps – FAST (Enterprise & Beyond Search)

@nmoneypenny Apps - Yammer © ManyWorlds, Inc 85% Fortune Million Users $1.2bn Pubic APIFeeds

@nmoneypenny Complementarity between Dynamics CRM and SharePoint Structured & Semi- structured Data Social Engagement & Collaboration Information Evolution & Storage Informal RulesEnterprise Search Across Teams & Domains Structured Relational Data Interactions, Activities & Tasks Information Generation & Analytics Formalized Processes Data Query & Filter Within Teams & Domains SharePoint CRM

@nmoneypenny Volume Variety Velocity Apps – Where does the data come from? Relational Data Big Data

@nmoneypenny Value Sources Making information transparent and usable at hight frequency Allow more accurate & detailed performance info Enabling segmentation of customers Optimize products and services

@nmoneypenny Apps: HDInsight

@nmoneypenny Use Case: Engine Performance for Engineering Team

@nmoneypenny Use Case: Sales & Marketing

@nmoneypenny Use Case: JIT Manufacturing Zara delivers new products twice each week to its 1,670 stores around the world. This adds up to more than 10,000 new designs each year

@nmoneypenny Influence: Mining social data outside the enterprise can help to feed & shape marketing Product discovery and virality. Should be reported in BI dashboards to SharePoint.

@nmoneypenny Opportunity for Value

@nmoneypenny The Imperative for the Enterprise is Recognized Machine learning is the most significant technology trend. Computers have to get smarter and anticipate. Kevin Turner, Microsoft COO, July 2012

@nmoneypenny Use Case: Personalized Discovery in the Enterprise

@nmoneypenny Machine Learning for SharePoint & Yammer

@nmoneypenny The Future Extension of relationships across the extraprise More disparate data streams can be fit into the context of decisioning re : Big Data Acceleration of feedback and iteration, consumer to engineering Opportunity space to create data rich apps to inform product/service innovation

@nmoneypenny Thank you! Naomi Moneypenny Questions, comments: (I will follow you back on Twitter)