The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.

 Why would companies want you to see their logo?  More often the better?  What are some ways companies boost their gross impression?  Other Examples?

Professional Sports Arenas ◦ Naming Rights ◦ Signs ◦ Jumbo Tron ◦ Contests

 Clothing – Uniforms  Theme Days: T-shirts, Cap Day, Bat Day, Collector cups  “Freebies” (Pens, Magnets and other little promo stuff) Websites - ◦ ESPN ◦

 The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.

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 How would you increase the Gross Impression?  Pick at least 2 techniques you would use?  What %age of your budget would you use on each technique? ◦ Example: 20% on Promotional Cups, 55% Signs in Stadiums, and 25% Athletes wearing the logo  On what type of venue would you spent the most amount of your Marketing Budget?  BE SPECIFIC!!!!! What player? What games?

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Product placement :commercial products and services are used within the context of certain media where the presence of a particular brand is the result of an economic exchange Product plug: When the featured product does not pay for the exposure

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 Theatre, film, television, music, video games and books  ube.com/watch?v =A27nH_TtN3k ube.com/watch?v =A27nH_TtN3k

 A can of RAID-- an ant killer made by the SC Johnson company -- in an episode of the popular HBO series “The Sopranos.” The poisonous prop was used in a particularly violent fight scene in the show.  A spokeswoman for SC Johnson, said the company was not approached about the use of their product and they would not have approved product’s use within the scene.

 For the first four seasons of Breaking Bad, no advertiser wanted to be part of a show about a drug dealer.

 But as the series won more and more awards, advertisers decided to overlook the drug theme in favour of the growing audience.  Breaking Bad broke all the rules of product placement, as advertisers benefited from the sustained exposure in a hit show.

 McDonald's employs consultants to keep their products out of entertainment that is not family-friendly.

 The decision to feature Reese’s Pieces in ET catapulted the product-placement craft into the Hollywood mainstream. Sales of the candy subsequently increased 80%.

 Etch A Sketch, Mr. Potato Head and Slinky were toys in the blockbuster Disney movie Toy Story. Etch A Sketch sales increased 4,500% Mr.Potato Head sales increased 800% Slinky, out of business for 10 years, made a furious comeback after getting over 20,000 orders.

 If you've seen Tom Cruise in Risky Business, you'll know he famously wore Ray-Ban sunglasses in the movie and on the classic 1983 film poster.

 Wayfarers were developed in Sales had dropped to only 18,000 pairs by the 80s. Ray-Ban felt the glasses were at the end of their lifecycle, and were about to drop them from the product line.  But after Wayfarers were placed in Risky Business, sales that year jumped to 360,000 pairs, and by 1989, four million pairs were sold.  Product placement saved the product.

product placement could be changed with computer technology to suit various audiences, or to make scenes available to multiple advertisers. Demolition man (1993) taco bell/pizza hut swap Yi8

 Shameless Product Placement  HXvs HXvs

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 _tv_product_placements/1.htm _tv_product_placements/1.htm  10 Worst Examples of Product Placement on TV ◦ examples-of-product-placement-on-tv examples-of-product-placement-on-tv

 And the award for Product Placement Production went to Smurfs 2 – the film covered the entire cost of its $105 million dollar budget with $150 million worth of product placement deals.

 Occurs when real life products are developed that match products featured in a fictional context If NBC licensed the name “Dunder Mifflin” and “Dunder Mifflin” branded paper products were then sold at Office Max or Staples, they would be implementing a reverse product placement strategy

 In 2007, 7-Eleven rebranded several of its stores as “Kwik-E-Marts”, selling reallife versions of products seen in episodes of the Simpsons

 Pick a product with a partner. Give me details as to what is it.  How would you use product placement effectively promote your product?  What TV show, Film or Sports Game would you pick.  How often would you use it?  Think of an example of Reverse Product Placement that you would enjoy!