6 trends and need-to-knows about Generation Z John Shertzer Kiwanis International chief programs officer

Take notes in your program to help you retain the information you hear. Speaker contact information: John Shertzer

Born in the mid-’90s Are the children of Generation X Raised in a technological age Affected by the 2008 recession and post-9/11 international affairs Who is Generation Z?

Consists of approximately a 20-year span Has a unique set of values Reacts to the generation before them Looks at their own generation as the standard of comparison Each generation…

IDEALISTIC REACTIVECIVIC ADAPTIVE Generational cycles Rotates approximately every 20 years Howe, Neil; Strauss, William (2000). Millennials Rising: The Next Great Generation

Great Generation born before 1929 (ages 86+) Silent/Traditionalist born 1929 – 1945 (ages 70–85) Baby Boomers born 1946–1963 (ages 52–69) Generation X born 1964–1980 (ages 35–51) Millennials born 1981–1995 (ages 20–34) Generation Z born 1996–present (oldest are 19) Generations

Great Generation: CIVIC Silent/Traditionalist: ADAPTIVE Baby Boomers: IDEALISTIC Generation X: REACTIVE Millennials: CIVIC Generation Z: ADAPTIVE Generations

1.They are mature hard workers who want to achieve something big and meaningful. They are: Practical and value-conscious, having watched their millennial siblings struggle to find work and move out of their parents’ homes Considered to be a very entrepreneurial generation Eager for internships and work experience 6 things to know about Generation Z

2.They love technology but understand its downside. They: Place high value on relationships, especially offline relationships Need to be culturally connected (they have FOMO: Fear Of Missing Out) Have learned to be full-time brand managers 6 things to know about Generation Z

3.They are very visual and consume a lot of content visually. YouTube, Instagram, Snapchat, Pinterest Grown up with hi-def, surround sound, 3D/4D and have always known how to pinch, zoom and swipe Communicate in pictures 6 things to know about Generation Z

4. They are exceptionally diverse and inclusive. They: Most multi-racial and multi-ethnic generation so far Raised in a school system that focuses on mainstreaming and classroom diversity Self identity that is less constructed by gender than for past generations 6 things to know about Generation Z

5.They are independent. They are: Not as dominated by helicopter parents — they have been given more space and autonomy Independent and self-reliant, also trademarks of their parents’ generation: Gen X Drawn to incognito media, such as Snapchat 6 things to know about Generation Z

6. They don’t have an attention problem — it’s an 8-second filter. They: Have carefully tuned radar as to when they’re being sold Expect engaging and immediately beneficial experiences for their attention Use tools to shrink their potential option set to a more manageable size 6 things to know about Generation Z

Tend to be a less physically active generation Concerns that they may be overly reliant on devices Like to shop and spend money Social media has become their primary source for educational research Other interesting information

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Speaker contact information: John Shertzer Thank you for attending! To continue the discussion, please join us in room 201–202.