A BusinessLink Course Presented by FitzGerald Mujuru smebusinesslink.com

Background  Brilliant Sales and Marketing training is a training course that has been designed from many years of study and application of principles that make a salesperson successful in a challenging selling environment. It’s a results oriented approach to selling that ensures results. The sales profession is not accorded the attention and respect it deserves but the success of any SME or conglomerate depends on sales’ ability to increase the topline.

Product  An interactive sales seminar that includes five modules:  Module 1. The Essentials of Marketing  Module 2. Selling Skills Training  Module 3. Customer Care Training  Module 4.Effective Time Management  Module 5. Commonly Used Sales Terms.

Target Market  Anyone that has a product to sell from the trader who purchases products for re sell to:  Sales Managers  Sales Executives  Client Services Personnel  SME owners  Entrepreneurs

Why should I attend?  I want to increase my productivity as a sales person and I believe I would do better if I knew better.  I am struggling to sell my products.  I can’t get enough customers  I struggle to meet my sales targets  I need to refresh my selling skills

What is different about this course  This sales training is different because of the professional experience of the trainers as well as the contextual relevance of the content. The interactive nature of the notes makes learning.  We have conducted a series of training with various companies and this package incorporates learnings and insights from real life experiences of sales people.  Positive feedback and evidence from people we have trained in the past shows that we are addressing their needs in terms of equipping them to sell at a higher level.

Key Message  Sales people are not born, they are made. You have what it takes to be a brilliant sales and marketing person.

You will learn how to..  Understand the purpose of marketing  Use effective marketing tactics and methods  Apply high impact low cost marketing actions  Measure results of sales and marketing activities  Become a selling success  Engage the Customer with open ended questions  Qualify a sales lead/prospect  Establish rapport, trust and credibility with customers  Close more sales successfully  Overcome typical objections from customers  Understand the sales process/pipeline  Be equipped to offer excellent customer service  Deal with a difficult customer, take corrective action  Respect, manage and value effective use of time

After the course you will  Understand the keys to selling success  Know the pitfalls to avoid that derail your sales efforts  Be a marketing genius, able to quickly convert leads into actual sales, while avoiding wasting time with non-ideal clients  Be able to produce measurable selling success  Achieve continuously increasing revenues for your company or for your own business  Enjoy selling instead of seeing it as a chore

Proposed Timetable Day One 4 hours: 8.30 am to 12.30pm ModuleSubjects CoveredPresenterHours Introduction and housekeeping FM15 min A.Marketing Basics Purpose of Marketing, Developing Marketing Strategies; Marketing Tactics and Activities FM 1 hrs Tea break 15min B.Marketing Tactics & Effectiveness High Impact Marketing Tactics, Measuring Marketing Effectiveness FM1 hr C. Selling Skills Training Selling Success Guidelines, Engaging the Customer with Open Ended Questions, 9 Questions for Qualifying Customers, (Incl. Role playing) FM1 hr Recap, Q & A All30 min

Proposed Timetable Day Two 4 hours: 8.30 am to 12.30pm Recap of Day One, Q & A FM15 min D. Effective Selling Part.1 Commonly Used Sales Terms,The Sales Process, Closing the Sale, (Incl. Role Playing) FM1 hr Tea break 15 min E. Effective Selling Part.2 Objections and Typical Questions, (Incl. Role Playing) FM1 hr F. Time ManagementEffective Time ManagementFM30 min G. Customer Service Dealing with difficult customers, Essential Customer Service Skills FM30 min Recap, Q & A All30 min

Fees and Dates  The fee for the whole course, over two days, is $45.  For one day session, the fee is $25.  Fee covers the training, course materials, breakfast and refreshments.  The next course sessions are on the following dates:  Wednesday 26 th & Thursday 27 th November, 2014  Thursday 11 th & Friday 12 th December, 2014  Venue: 308, 3 rd Floor, Merchant House, 43 Robson Manyika/ 2 nd Street, Harare  NB: We do offer private training sessions for companies at their premises.

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