Development of China’s IT industry and its career prospects Philip Zheng Senior HR Director, Baidu.com

******* Unit ： 10K Source ： CNNIC No. of internet Users Proportion of Chinese Internet Users 2011 Unit ： % * 2.27 billion netizens by 2011 globally China: the Largest Internet Users Market in the World

High Growth Potential vs. Low Penetration Rate (38%) * * * * * * * * * * * * * * * * * * * * * ********** Global Average 35 % JP 94% US 77% Penetration Rate of Chinese Internet Users Source ： CNNIC ， 2011/1

Size of Chinese Internet Economy: RMB 272B (2011) * ****** Average annual growth rate for Chinese internet industry is 52% YoY. The size of Chinese internet economy exceeded RMB 200B in 2011, which was only 0.58% of the total GDP. * * * * * * * * * * * * * * * Size of China internet economy e As a Percentage of Chinese economy Unit:100M RMB Unit:% Source ： iResearch & Baidu.com

Key Players in Chinese Internet Industry

Trend of Chinese Internet Market Online payment Search engine Mobile internet Internet ads * * * * * * * * * * * * Web game ecommerce * * * * * * others * * * * * * * * * * Search ： New Search Engine Mobile ： Mobile internet Life ： e-commerce Source ： iResearch Vertical business for China internet market e

Search : Next Generation Search Engine * * ********** History ： 20 X in the past 7 years New Milestone: New Search Engine Business Size for Internet Search e Unit ： RMB100M Focus on multi-media, large scale data mining and applications Source ： iResearch & Baidu.com

Mobile Internet: Accelerate and Explode in China * * * * ***** Gaining Momentum Exploding Source ： iResearch Business Size for Mobile internet e Unit: RMB 100M It only took 4 years for mobile internet users to grow up to 350M in China

E-commerce: High YoY Growth in Online Shopping Business Size ******* ChinaUS e on-line shopping size: China vs US The market size of online shopping in China exceeded RMB770B in 2011, with YoY increase rate of 55%.

Huge Demand for Talent in Chinese Internet Industry Size of large internet companies: - Tencent > 20K; Baidu 17K; Alibaba Group >25K Hire & Compete for the best in campus recruitment Key talent needs Developers Testers Product Managers Product Operations UE engineers Sales and marketing professionals

Talent Profile of Successful Candidates Be a fast learner Be creative Focus on the final results, rather than the process Be the best in your technical/ professional area Be an excellent communicator and collaborator Be passionate on what you are going to do Be willing to win

Gap in Talent Supply for Chinese Internet Industry Technical Excellence, Esp. Coding Capabilities Experience in Product Development Independent Thinking Ability Problem Solving Capability

The Beauties of Working in POEs Large platform for your career Huge growth opportunities High performance driven culture Simple communication environment Less hierarchies More earning opportunities

& the Challenges of Working in POEs Management is direct and immature Process is not right on your hand Tools & resources are not well prepared Peer pressure is high with faster pace You need to figure it out!

The Internet Industry is looking for Those who Want to Innovate for a new industry Stand out as a leader Make a big impact for a great mission Grow on a fast track Take a risk but bet on a bright future