Awareness Work Package 1 Jon Purday Review, February 2013

Key tasks PR Campaigns in 30 countries over three years Carried out by a local agency in the national language/s Co-ordinated by a member of Work Package 1 WP1 member becomes the national focus for Europeana awareness-raising beyond the campaign Briefing Ministries about progress and key issues Act as a multiplier to their networks

End of year 1: achievements 530 entries in the media monitoring template covering 26 countries Tweets retweeted: 3 million accounts reached for CC0 launch Big turnout of cultural heritage Directors and Ministers at the Brussels Awareness event in May

2012 campaigns So far focused on the theme: Luxembourg Slovenia – 3 roadshows Denmark – 4 roadshows Ireland – 2 roadshows UK – 2 roadshows Cyprus Belgium

Cyprus Image title

UK

Ireland

Europeana Awareness Comms campaign CC0 Press release out to our press list of 572 people; 165 opened Pro press pages: 2,100 views Circulated by Commission Neelie Kroes tweeted Blog activity Open Knowledge Festival: announcement and blog by Harry; video by Neelie

CC0 announcement twitter reach:

CC0 Twitter activity Top ten contributors to the number of accounts reached: 1.YourAnonNews 2.CreativeCommons 3.Getty Museum 4.Guardian Science 5.Librode Notas 6.Tw_top_science 7.Library journal 8.Neelie Kroes 9.Ray Beckerman 10.TechZader Relevant tweet very 5 seconds at the high point on 12 Sept Most retweeted tweets include Neelie Kroes (200+), Europeana (90+), Creative Commons(40+), and Guardian Science(40+) Europeana gained 60+ new followers in 24 hours and there were 163 mentions Jonathan Greys Guardian blog was tweeted 253 times, and shared on Facebook 50 times.

Media coverage of CC0 release: 23 mentions in 7 countries SourceDateCountryTitle ABC (Web)18-SepSpainSe libera el acceso a los archivos de Europeana - ABC.es Luxemburger Wort (Print)18-SepLuxembourgEuropeana en "Open Data" Dziennik Polski (Web)17-SepPolandMuzeum Historii Fotografii wchodzi w cyfrową rzeczywistość La D é pêche du Midi (Web)17-SepFrance20 millions d'oeuvres pour contrer Google : c'est quoi Europeana ? L'actu expliqu é e ABC (Web)15-SepSpainSe libera el acceso a los archivos de Europeana The Guardian (Web)13-SepUK Europeana opens up data on 20 million cultural items fm4.orf.at (Web)13-SepGermanyEU-Richtline zu "verwaisten" Werken Telecompaper (Web)13-SepTheEuropeana.eu opens up dataset of over 20 mln cultural items N-TV.de (Web)12-SepGermanyFreie Metadaten f ü r App-Entwickler: EU digitalisiert Kulturg ü ter Diario de Sevilla (Web)12-SepSpainEuropeana abre sus archivos actualitt é.com12-SepFranceTout le monde peut r é utiliser les m é tadonn é es d'Europeana Numerama (Web)12-SepFranceOpen Data : Europeana ouvre les donn é es de 20 millions d'oeuvres Der Standard (Web)12-SepAustriaDigitales Kulturportal soll neue Internet-Anwendungen erm ö glichen Krone.at (Web)12-SepAustriaEuropeana ö ffnet f ü r App- Entwickler "Schatzkammer" Die Welt (Web)12-SepGermanyDigitales Kulturportal macht neue Internet-Anwendungen m ö glich Diario de Jerez (Web)12-SepSpainEuropeana abre sus archivos El Dia (Web)12-SepSpainLos archivos de Europeana se convierten en datos abiertos para su libre uso Granada Hoy (Web)12-SepSpainEuropeana abre sus archivos Terra (Web)12-SepSpainLa biblioteca virtual Europeana concede acceso libre a 20 millones de archivos Di á rio Siglo (Web)12-SepSpainLa biblioteca virtual Europeana concede acceso libre a 20 millones de archivos The Guardian (Web)12-SepUKEuropeana opens up data on 20 million cultural items El Mundo del Siglo XXI (Print)12-SepSpainLa biblioteca virtual europea Europeana concede acceso libre a 20 millones de archivos actualitt é.com11-SepFranceNeelie Kroes en faveur d'un march é num é rique europ é en

CC0 blogs 40 blogs picked up on the press release or our blogs First major story on new Europeana Pro blog Guest blog for European Public Sector Info Platform – EPSI: 1,164 reads Open Knowledge Foundation guest blog: 2,160 subscribers; shared 350 times Jonathan Greys blog on the Guardian site: 210 shares, 338 tweets This is epic. No, it's more than epic. It's Europeana.Europeana Alex on Neatorama

Major activities outside the campaigns Spain: Public Libraries and Europeana conference Bulgaria: Pinterest collaboration and Europeana conference Poland: Conference and hackathon Finland and Czech Republic: aggregators meetings in collaboration with Ministry Linked Open Data video in Spanish, French, Spanish, Italian and German

Countries where media coverage of Europeana generated CountryCoverage Australia1 Denmark94Ireland38Romania3 Austria1 Estonia3Italy11Slovakia1 Belgium18 Finland1Latvia7Slovenia112 Brazil1France9Luxembourg18Spain19 Bulgaria1Germany17Netherlands26Sweden3 Canada5Greece4New Zealand1Switzerland2 Cuba1Hungary11Norway2UK95 Cyprus48Iceland1Peru1Unknown14 Czech Republic 2India1Poland10USA29

611 individual pieces of media coverage on Europeana have been generated overall in Print media coverage accounts for almost one third of all coverage generated at 33% (200). Broadcast including both TV and radio is 20% (121) while the changing media landscape is illustrated by the fact that 47% (290) of coverage generated is online. See Table 3. Table 3: Breakdown of overall coverage by media