MILLENNIALS ON THE MOVE, BUT TO WHERE? Innovations to strengthen the recruiting reach of The J.M. Smucker Company
AGENDA Thought Process The Innovation Usability Test Methodology & Findings Secondary Recommendations SWOT Analysis Conclusions
Millennials aren’t looking for a great job, they’re looking for a great life.
Millennials Want A Better Life ProfessionallyRecreationally Hyper Urbanization Diversity Internet
Competitors’ Websites Kraft Heinz Hershey
Usability Test - Who We Surveyed
Usability Test - Main Takeaways
Usability Test - Main Takeaways (cont.) Is there anything else you think should be included on a relocation website? "Link to a company who could help with a housing search to narrow the field down before a visit to the area." "Info on fitness centers, more in-depth on finding other types of living arrangements (apartments, condos), restaurants " "Housing/cost of living data" "Employment rate (usually a spouse is involved), noting that great education and medical care is around would be a positive note." "Cost of living in Orrville; website of homes available"
Secondary Recommendations 1. Jelly Roll 2. Roommate database INNOVATION Jelly Rollin’
SWOT Analysis Strengths ●Uniqueness of our proposed solution ●Millennials are tech-savvy and will use our website ●Taking advantage of free software ●Saving the entirety of our budget ($500) ●Cost effective to implement
SWOT Analysis Opportunities ●Build upon suggestions from survey respondents -Adding more housing information to relocation website -Adding more information on contacting real estate agents to website
SWOT Analysis Weaknesses ●Short timeframe of entire project (less than 1 year) ●Communication with Smucker during Big Heart acquisition ●No website design/development experts ●No experience in relocating Threats ●Competitor creates relocation website before Smucker ●Requires someone to keep content on website fresh
Concluding Recommendations Primary Website to house information on NE Ohio for a potential, (re)locating employee Unique value proposition Positive reviews Cost efficient Secondary Jelly Rollin’ bus transportation system Roommate database
Final Thoughts