Ministry of Finance National Strategic Reference Framework Communication Strategy 20 June 2008 Second NSRF Monitoring Committee Zornitsa Arsenieva Advisor to the Minister of Finance

NSRF Communication Strategy  Taking account of EU information and publicity requirements and guidelines, and of the need for communication at national level.  Ensuring optimal publicity and information synergy at all levels.  Coordination of OP Communication Plans and the measures set therein.  Defining the common communication goals and laying down the competencies and responsibilities of the institutions involved.  Establishing central and regional networks.

Министерство на финансите Objectives of the NSRF Communication Strategy  General objective:  Ensuring maximum transparency through promotion of the development priorities in the NSRF and the OPs in the context of EU common cohesion policy for the period  Specific objectives:  Ensuring maximum information and wide public support to the implementation of the Structural and Cohesion Funds in Bulgaria;  Facilitating the access to financing by the Structural Instruments in Bulgaria and stimulating the participation of stakeholders in EU fund absorption.

Instruments for attaining the objectives  Communication Plan of OP Regional Development (OPRD)  Communication Plan of OP Competitiveness (OPC)  Communication Plan of OP Environment (OPE)  Communication Plan of OP Transport (OPT)  Communication Plan of OP Human Resource Development (OPHRD)  Communication Plan of OP Administrative Capacity (OPAC)  Communication Plan of OP Technical Assistance (OPTA)  OP Technical Assistance, Priority Axis 3

Communication Plan (CP) Status OP STAGE STAGE OP APPROVAL BY MC DISPATCH TO THE EC RECEIPT OF FIRST COMMENTS RE-DISPATCH TO THE EC APPROVAL BY EC OPRDNovember March May 2008planned06 May 2008 OPACJuly February April June 2008forthcoming OPEJanuary March May 2008 Autumn MC meeting07 May 2008 OPT06 March March may 2008 Planned for 07 July 2008forthcoming OPHRD 01 February February March May 2008 forthcoming OPC January February March May 2008forthcoming OPTAFebruary March April 2008planned forthcoming

Logo  Designing the vision of EU common structural policies in Bulgaria  OP logos:  OP Regional Development  OP Competitiveness  OP Transport  OP Environment  OP Technical Assistance  OP Administrative Capacity

Information Networks  National networks  National network of communication officers  Regional networks  Regional information networks (28 Info Points)

Specialised websites OP websites, websites, beneficiaries beneficiaries WEBSITEUPDATE National levelwww.eufunds.bg running OPRDwww.bgregio.euAfter project approval OPCwww.opcompetitiveness.bg On a six months’ base (twice a year) OPEwww.moew.government.bg On a six months’ base (twice a year) OPTwww.optransport.bg On a six months’ base (twice a year) OPHRD In accordance with Regulation No 1828/2006 OPACwww.opac.government.bgmonthly OPTA quarterly (4 times a year)

Public events  Information and discussion forums  Local meetings  Seminars  Conferences  Round Tables  Road show  Dissemanation of information and promotional materials

Official launch OP DATEDATE OF OP LAUNCH OPRD14 November 2007 OPC17 October 2007 OPE05 December 2007 OPT09 December 2007 OPHRD20 July 2007 OPAC13 September 2007 OPTA12 November 2007

Relations and dialogue with the media  Press conferences  Briefings  Press releases  Journalist discussions and press-trips  Training and consultations  Coverage in the press and in the electronic media  TV and radio broadcasts  Films  Co-productions  Contributed articles and programmes

Dialogue with target groups  Meetings with potential beneficiaries  Information and discussion forums  Advisory meetings and workshops  Presentations

Information campaigns  Be Active information campaign  22 national and 31 regional press and electronic media  6 websites  22 public events in 15 towns  More than 13,000 participants  50,000 press materials  Over 150,000 printed materials, distributed at seminars  Reaching 84% of the general public aged years.  Information Days

Sociological survey  Overall process of SCF absorption  A 4-wave survey aimed to trace in dynamics the level of awareness and preparedness of potential beneficiaries for the absorption of EU funds accompanied by a national representative sample surveying the attitude of the population to this topic  Specialized ones

Ministry of Finance THANK YOU FOR YOUR ATTENTION! Zornitsa Arsenieva Advisor to the Minister of Finance