2. February 16, 2014Ministry of Regional Development - 2 Mid-term assessment of information and publicity measures Commission Regulation (EC) No 1828/2006 of 8 December 2006 Article 4 Ministry of Regional Development in Poland

3. February 16, 2014Ministry of Regional Development - 3 Structure of evaluation institutions in Poland Coordination Institution of National Strategic Reference Framework in the field of information and promotion (IK NSRO) Managing Authorities of particular operational programmes Each authority carries out an evaluation in its area Managing Authority of OP1 Managing Authority of OP2 Managing Authority of OP3 Evaluation Unit Information and Promotion Unit Evaluation Unit Information and Promotion Unit Evaluation Unit Information and Promotion Unit Evaluation Unit Coordinating Institution of NSRF in information and promotion area

4. February 16, 2014Ministry of Regional Development - 4 Evaluation of information and promotion On the base of Communication Strategy of European Funds guideline Types of evaluation studies –Operational (ex. communication tools – perception, efficiency) Campaign efficiency – pretest and posttest Evaluation of EUF Information Centres Website research –Strategic (general social research, in majority quantitative – awareness, knowledge) Study of the effects of information and promotion activities on European Funds for society and the analysis of public perception of these activities Cyclic quantitative study carried out every year since 2006 Main source of information for mid-term assessment for EC

5. February 16, 2014Ministry of Regional Development - 5 Strategic study - methodology Population: Polish society Sample: 1600 respondents, nationwide representative stratified sample (age, gender, education, residence, region) of adult people Technique: CAPI survey Purpose of the study: measurement of public awareness of EUF for 2007-13 and perception of information and promotion of EUF Research areas: –Attitude to Polands membership in EU –Image of EU Funds –Identity of EU Funds –Evaluation and expectations of the content and form of communication –Characteristics of the respondent (popular media) Range: 2006, 2007, 2008, 2009, 2010 (indication of statistically significant differences in indicators changes)

6. February 16, 2014Ministry of Regional Development - 6 Other sources for mid-term assessment Efficiency studies of the nationwide campaigns Flash Eurobarometer Citizens awareness and perceptions of EU regional policy Other studies carried out by Managing Authorities of OP (specific results of beneficiaries and potential beneficiaries research) Other quantitative studies of independent research units (ex. Attitude to Polands membership in EU 2004-2011)

7. February 16, 2014Ministry of Regional Development - 7 Scope of mid-term assessment 1. Role of EU –Role of EU in socio-economic development of Poland –Role of EU Funds in socio-economic development of Poland 2. Recognition of European Funds and operational programmes 3. Knowledge of EUF and OP in Polish society Additionally: general societys assessment of information and access to information an assessment of an example of communication activity (ex. last wide range campaign of NCS and OPs)

8. February 16, 2014Ministry of Regional Development - 8 Role of EU 1/3 How big changes have you noticed in Poland after accession to the European Union? CAPI survey of a representative sample of Polish citizens A,B,C,D – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher

9. February 16, 2014Ministry of Regional Development - 9 Role of EU 2/3 Do you think that European Funds have a role in the development of Poland? CAPI survey of a representative sample of Polish citizens A,B,C – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher

10. February 16, 2014Ministry of Regional Development - 10 Role of EU 3/3 Europe provides financial support in regions and cities. Have you heard about EU co-financed projects to improve the area you live in? Flash Eurobarometer, Citizens awareness and perceptions of EU regional policy (June 2010), representative sample of each EU country citizens

11. February 16, 2014Ministry of Regional Development - 11 Recognition of EU Funds and operational programmes 1/3 Have you met with the terms European Funds or EU Funds? CAPI survey of a representative sample of Polish citizens A,B,C,D – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher

12. February 16, 2014Ministry of Regional Development - 12 Recognition of EU Funds and operational programmes 2/3 Have you seen this sign before? (logo of the National Cohesion Strategy) CAPI survey of a representative sample of Polish citizens A,B,C,D – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher

13. February 16, 2014Ministry of Regional Development - 13 Recognition of EU Funds and operational programmes – assisted knowledge 3/3 Please indicate which of the European Funds and EU programs (operational) have you heard of? CAPI survey of a representative sample of Polish citizens A,B,C – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher

14. February 16, 2014Ministry of Regional Development - 14 Knowledge of EUF and OP in Polish society 1/3 How do you think, for what purposes, areas or on what activities are European Funds allocated in Poland? CAPI survey of a representative sample of Polish citizens, 2010 (results of more than 4% of responses presented)

15. February 16, 2014Ministry of Regional Development - 15 Knowledge of EUF and OP in Polish society 2/3 What groups of persons or entities may apply for a grant from the European Funds? CAPI survey of a representative sample of Polish citizens + and - – indicates statistically significant differences between the measurements (2010 vs 2009)

16. February 16, 2014Ministry of Regional Development - 16 Knowledge of EUF and OP in Polish society 3/3 Additional information (Managing Authorities studies on ex. beneficiaires sample) Which areas are supported by the OP? What kind of project can be granted from particular OP? Who can gain a grant from particular OP? Which regions are covered by OP Development of Eastern Poland? …other appropriate information available

17. February 16, 2014Ministry of Regional Development - 17 Additional information 1. general societys assessment of information and access to information Do you think that the amount of information about EUF is too little, too much or optimal? How do you assess an access to accurate and reliable information about EUF? Do you think that information about EUF are communicated in a comprehensible and accessible language? 2. an assessment of an example of communication activity (ex. last wide range campaign) Have you met with an advertisement on EUF/OP over the last four weeks? (spontaneous knowledge of the ad) Have you seen that ad previously? (assisted knowledge of the ad) Do you like this ad?

18. February 16, 2014Ministry of Regional Development - 18 Additional information – doubts? An assessment of other communication tools? Websites Information centres Other campaigns Analysis of EU Funds language

19. February 16, 2014Ministry of Regional Development - 19 Paulina Piotrowska Ministry of Regional Development Department of Information, Promotion and Training paulina.piotrowska@mrr.gov.pl Thank you for your attention