COMMUNICATION PLAN Romania-Bulgaria Cross-Border Cooperation Operational Programme 2007-2013 Technical Meeting&Joint Approval Committee, Bucharest, 2-3.
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Presentation on theme: "COMMUNICATION PLAN Romania-Bulgaria Cross-Border Cooperation Operational Programme 2007-2013 Technical Meeting&Joint Approval Committee, Bucharest, 2-3."— Presentation transcript:
COMMUNICATION PLAN Romania-Bulgaria Cross-Border Cooperation Operational Programme 2007-2013 Technical Meeting&Joint Approval Committee, Bucharest, 2-3 April 2007
1. INFORMATION WEBSITE June/July 2007 PUBLICATIONS - Leaflets - general/calls for proposals June/1 st -September 2007 - Brochures yearly from 2008 - Communication guidelines end of April 2007 - Visual identity manual April 2007 - Glossary of terms July 2007 - Guidelines for applicants October 2007 MAILING/Electronic bulletin periodically/twice a year INFORMATION SEMINARS two weeks before each call for proposals Expected time of delivery
2. PROMOTION (I) BRAND Strategy&Management Plan April 2007 PUBLICITY Campaign once/year PRINT MEDIA Campaign June/July 2007 (website) PRESS Conferences 3-4/year from 2008 - Launching Conference September 2007 - Regional Conferences 7/September 2007 PRESS Releases regularly PRESS Advertisements once/year PRESS-CUTTING Service permanently Expected time of delivery
2. PROMOTION (II) Major EVENT one/year POSTER/BILLBOARD Campaign once/year TV&RADIO Campaign - 2 TV Spots 1 st -September 2007 - 2 Radio Spots 2 nd -2010 PROMOTIONAL Materials once/year (late July 2007) On site VISITS twice/year MEETINGS with decision-makers periodically PROJECT Competition once/year from 2008 ROAD-SHOW once/year Expected time of delivery
3. TRAINING THEMATIC Seminars/Workshops - for potential beneficiaries 4/year (1 st -October 2007) - for Lead Partners once/year from 2008 Active TRAINING once/year WORKSHOPS for journalists 2/year (1 st -October 2007) TRAINING sessions for MA/JTS 1/year (1 st -November 2007) Expected time of delivery 4. EVALUATION - on-going evaluation - semester evaluations of Communication Plan Adjustments
Romania-Bulgaria Cross-Border Cooperation Operational Programme 2007-2013 LOGO PROPOSAL Full color Grayscale The logo creatively shows part of the eligible border area, crossed by the Danube and bridged together. The colors chosen can be found in the flags of the two countries, as well as in the geographical landscape of the eligible area. If the logo creates ownership in the public, it can be kept for the next programming period.
Thank you for your attention ! Andreea Mihălcioiu Communication Officer email@example.com Tel: +40749 196 227