Presidents-elect Training Seminar | 1 Show Me Rotary March 27-28, 2015 Welcome to PETS Public Image and Community Awareness Facilitators Sherri Hahn, D6040 Angela Smith, D6080 April 1-2, 2016

Presidents-elect Training Seminar | 2 Show Me Rotary March 27-28, 2015 RI Strategic Plan: Priorities RI’s Strategic Plan includes enhancing Rotary’s public image and awareness. We strive to Unify image and brand awareness Publicize action-oriented service Promote core values Emphasize vocational service Encourage clubs to promote their networking opportunities and signature activities. April 1-2, 2016

Presidents-elect Training Seminar | 3 Show Me Rotary March 27-28, 2015 Session Objectives After completing this session, a club President should be able to Create awareness for Rotary and your club in your community Promote a positive public image of your club through service and signature activities Identify Rotary resources to help your club’s public image efforts April 1-2, 2016

Presidents-elect Training Seminar | 4 Show Me Rotary March 27-28, 2015 Discussion How does your Rotary Club connect with your community? How does the community know who you are? April 1-2, 2016

Presidents-elect Training Seminar | 5 Show Me Rotary March 27-28, 2015 Discussion How would you answer: What is Rotary? What is Rotary known for? April 1-2, 2016

Presidents-elect Training Seminar | 6 Show Me Rotary March 27-28, 2015 What is Rotary? A network of people: The first world-wide social network We get together to: Exchange ideas Grow our businesses Make new friends We volunteer to: Help our community Help others April 1-2, 2016

Presidents-elect Training Seminar | 7 Show Me Rotary March 27-28, 2015 How can your club create awareness within your community? “Be known for what you achieve, and not for what you hope to do.” -Mike Winer, The Collaboration Handbook Creating Community Awareness April 1-2, 2016

Presidents-elect Training Seminar | 8 Show Me Rotary March 27-28, 2015 Creating Community Awareness How can your club create awareness within your community? Signage at members’ businesses Rotary logo on business card Incorporate Rotary in member business advertising “Rotary meets here” signage Distribute The Rotarian magazine

Presidents-elect Training Seminar | 9 Show Me Rotary March 27-28, 2015 Creating Community Awareness How can your club create awareness within your community? Rotary club web page (updated frequently) Social Media –Facebook –Linked In –Twitter Local Newspaper, Radio, and TV announcements April 1-2, 2016

Presidents-elect Training Seminar | 10 Show Me Rotary March 27-28, 2015 Club Examples April 1-2, 2016

Presidents-elect Training Seminar | 11 Show Me Rotary March 27-28, 2015 Club Examples Can you offer examples of successful publicity projects by your club or a nearby club? April 1-2, 2016

Presidents-elect Training Seminar | 12 Show Me Rotary March 27-28, 2015 Recap What are one or two ideas you have heard during this session that your club can use? April 1-2, 2016

Presidents-elect Training Seminar | 13 Show Me Rotary March 27-28, 2015 Creating Community Awareness How should your message be framed? A results-based Message An example of Impact/Results (a story that emotionally engages) Relevant Information Action (a small step each person can take to participate) Media/Channel (the ways you can reach your community) April 1-2, 2016

Presidents-elect Training Seminar | 14 Show Me Rotary March 27-28, 2015 Club Examples Let’s discuss signature events for a few moments. What signature event is your club known for in your community? Be sure to record any idea that you hear that you like. April 1-2, 2016

Presidents-elect Training Seminar | 15 Show Me Rotary March 27-28, 2015 Club Examples Let’s discuss the use of social media for a few moments. Can you describe how your club is successfully utilizing social media to promote Rotary in your community? Be sure to record any idea that you hear that you like. April 1-2, 2016

Presidents-elect Training Seminar | 16 Show Me Rotary March 27-28, 2015 Resources April 1-2, 2016

Presidents-elect Training Seminar | 17 Show Me Rotary March 27-28, 2015 Rotary Public Image Resources Today’s materials and links to these resources are on the Show Me website: Effective Public Relations: A Guide for Rotary Clubs (Rotary.org, 257-EN) Rotary Fact Pack (see the link above) Rotary PR Tips E-newsletter (see the link above) Club President’s Manual, pages **Humanity in Motion V CD (free at checkout on April 1-2, 2016

Presidents-elect Training Seminar | 18 Show Me Rotary March 27-28, 2015 Activities to Schedule Before July 1 1.Appoint a PR Chair and committee 2.Choose a club spokesperson 3.Explore new media/channels in your community 4.Schedule a meeting with your board to share ideas from this session and to develop new ones. What other activities do you plan to schedule before July 1? April 1-2, 2016

Presidents-elect Training Seminar | 19 Show Me Rotary March 27-28, 2015 Session Objectives After completing this session, a club President should be able to Create awareness for Rotary and your club in your community Promote a positive public image of your club through service and signature activities Identify Rotary resources to help your club’s public image efforts April 1-2, 2016

Presidents-elect Training Seminar | 20 Show Me Rotary March 27-28, 2015 Final Thought from Jennifer Jones, RI Director-Elect “On a global scale, Rotary’s brand is strong,... but Rotary’s image needs strengthening in local communities. We are the greatest story never told.... Strengthening our brand is essential to Rotary’s future.” April 1-2, 2016

Presidents-elect Training Seminar | 21 Show Me Rotary March 27-28, 2015 Thank you! April 1-2, 2016