Meeting/Event Name The STARS Project Karsten Marhold Sarah Martens

The Parent Taxi

Start early!

STARS Partners ▪ LEPT (UK) – Coordinator 9 Implementation Sites ▪ Bielefeld (DE) ▪ Brussels - Mobiel 21 (BE) ▪ Budapest (HU) ▪ Edinburgh (UK) ▪ LB Hackney (UK) ▪ Krakow (PL) ▪ Madrid (ES) ▪ Milan (IT) ▪ Province of Noord-Brabant (NL) 3 Expert Agencies ▪ DTV (NL) ▪ Gea21 (ES) ▪ Polis (EU)

An accreditation scheme for schools ▪Based on tried and tested programmes ▪Reduce car use on the school run ▪Increase children’s active travel, especially cycling ▪Accreditation for primary schools ▪Online accreditation system for schools ▪Bronze, Silver and Gold levels can be achieved based on activities carried out ▪Support from STARS Advisors ▪Peer-to-peer engagement for secondary schools ▪Youth Travel Ambassadors (YTAS) scheme ▪Student-organized activities, supported by STARS Advisors ▪STARS Cycle Challenge, online tool

An accreditation scheme for schools (2) ▪Involved schools (2015): ▪ Implemented in 71 primary schools… ▪… and 43 secondary schools in the 9 participating cities ▪First results are visible: ▪Average increase of 5,5% in active modes in primary schools since beginning of the project ▪Average increase of 6,5% in active mode travel in secondary schools

STARS Tools Guidance templates, toolkits, posters YTAS materials developed by students Support from STARS Advisors, training for schools, mentoring for students, monthly/weekly site visits Monitoring and auditing Regional accreditation workshops – awards, knowledge exchange, skills training, plaques and certificates Standardized accreditation model Pan-EU Awards Ceremony for best performers Accreditation website – travel plan development, criteria, status Cycle Challenge – gamification tool & social media Student forums & exchange Give Schools a reason to take action

Some examples from Primary Schools

Cycle Training: Edinburgh & Budapest

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STARS Critical Mass – April

Hackney - Bike around the Borough 14

Accreditation ceremonies

Local communication

STARS on the web ▪ ▪STARS Europe LinkedIn Group Local news from the cities: ▪facebook.com/STARSBrusselsfacebook.com/STARSBrussels ▪ ▪Local news blogs on the project website

STARS in Brussels An impression Sarah Martens, Mobiel 21

Results ❖ Maria Assumpta: from 7 to 14 ambassadors – students are now taking the initiative 19

20 Step 1

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24 Holidays as a theme for campaign activities

25 Advertisement: Want to go for a ride?

Bike Wash 26

27 Facebook as instrument

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Evaluation 29

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Challenges Recruiting schools French and Dutch speaking schools Other types of schools / other types of students Overcome the disgrace of cycling! 31

Lessons learnt Use experience and examples from test schools Organise exchange between Ambassadors Guidance for schools for recruitment of pupils 32

Indispensible: the STARS champion 33

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Karsten Marhold Polis Sarah Martens Mobiel 21