1. Effective solutions for green urban transport – Learning from CIVITAS cities 16 April 2013 Geneva Sarah Martens, Mobiel 21, CIVITAS Vanguard

2. Slide title Learning from CIVITAS cities – April 2013 – Geneva Mobility Management in CIVITAS

3. Slide title How? - Mobility planning - Marketing and awareness raising - Stakeholder consultation and public participation CIVITAS definition of Mobility Management Learning from CIVITAS cities – April 2013 – Geneva Influencing travel behaviour and modal choice

4. Slide title Sustainable Urban Mobility Plans (SUMP) Specific plans for: - Companies - Public administrations - Schools - Events - Housing areas -…-… Mobility plans Learning from CIVITAS cities – April 2013 – Geneva

5. Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva 46 mobility planning measures in 31 different cities since 2002 Gorna Oryahovitsa: Integrated Concept for Sustainable Transport Development 2010-2020 La Rochelle: free bus, bike-sharing, shuttle boat and P&R for all students

6. Slide title Campaigns Events Contests Educational activities Individualised social marketing Branding Mobility information centres & services - Communications Toolkit - Webinar on training for specific target groups Marketing and awareness raising Learning from CIVITAS cities – April 2013 – Geneva

7. Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva 67 marketing and campaign measures in 36 cities since 2002 Malmo: Over 10,000 people have changed their travelling habits thanks to the information campaign Odense: personal visits to 7,000 households led to a 9% reduction in car trips and a 58 percent in bus use

8. Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva Tallinn: knitting grafitti campaign

9. Slide title Stakeholder consultation and public participation Learning from CIVITAS cities – April 2013 – Geneva Involving citizens and other stakeholders in the preparation of mobility programmes, plans and policies. - Public hearings - Surveys - Forums - Meetings -…-… - Toolkit on stakeholder consultation - Thematic group on public involvement

10. Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva 16 participation measures in 15 different cities since 2002 Ljubljana: Local cycling partnership platform Ghent: extensive communication and participation of citizens regarding refurbishment of the station area

11. Slide title Learning from CIVITAS cities – April 2013 – Geneva Opportunities and obstacles + European Sustainable Mobility Week creates an opportunity to integrate activities of different stakeholders + Cost-effective - Difficult to measure impact

12. Slide title Learning from CIVITAS cities – April 2013 – Geneva Conditions for success Integration of mobility management (MM) in the local transport policy Full-time mobility manager Favourable taxation system Safe and affordable alternatives to the car Combining MM measures with the launch of new services or infrastructure

13. Slide title Thank you Sarah Martens sarah.martens@mobiel21.be www.civitas.eu … and join our CIVITAS thematic groups on Mobility Management and Public Involvement on LinkedIn Learning from CIVITAS cities – April 2013 – Geneva