1 2011/2012 Project Lightning “Mars Brings Flavor News in 2012” Singles Sharing Sizes

2 Delivery Date: P In Store Execution Date: P Limited Samples will be available Event Objectives: Drive 2012 permanent distribution and pipeline fill in 2011 Create awareness through display support at launch Drive displays in 2011 until items can be cut into distribution Key Questions: When will you ship and cut in new items? When is the drop dead date for timing to sell in items (materials and samples)? What is the minimal number of sample we can get by with? What ACV/Distribution will you commit to? What displays will you support and for how much? Are coupons mandatory for displays? 2011/2012 Project Lightning Overview

Current IC EventsFDD# of DisplaysGSV Snicker PB Singles CU10/7/111$.62 NFL Wave 210/11/112$2.8M DOVE 4 th Qrt11/7/112$.34 Super Bowl12/5/115$6.72 New DOVE Singles12/19/112$1.5M New Pretzel KS12/12/112$3.6M New Snickers PB 4 to Go1/30/123$4.2M NASCARAnnual3+++ Totals20$20M+ 3 Current Q4 2011/Q Launch and Display Programs Potential New IC ItemsFDD# of DisplaysGSV 3 Musketeers CoconutNov or Dec2 M&M’s MintNov or Dec2 M&M’s Almond KSNov or Dec2 SNICKERS Triple Choc KSNov or Dec2 Totals8

Introducing NEW 3 MUSKETEERS® Coconut The Indulgent Flavor of Coconut and Chocolate in A Lighter Way! Delivery Date: P In Store Execution Date: P RTP release: 8/10/11 RTS Release: TBD GSV Estimate: Event Description: New Item Launch as part of Project Lightning 2011 and can be supported with display Consumer Insight: 3 MUSKETEERS® Coconut has a delicious soft and fluffy coconut-flavored nougat wrapped in rich milk chocolate. It still has 45% less fat than leading chocolate brands. It’s the perfect, lighter way to enjoy a new 3 MUSKETEERS® experience! Mars IC Coconut products have driven +$4.5MM of growth in the latest 52 weeks!* The flavor of Coconut is up 9.5% in latest 52weeks for the category. This program supports the core by: Builds on 3M brand equity of lighter eat Supported by a display event to build awareness of launch Replaces 3Musketetters Mint

5 Delivery Date Channel programs/Packs/ Sizes/SKUs PricingDisplay Options Consumer Plan (Work In Progress) Sample Delivery Date P12/ SingleCurrent pricing Open Stock Counter Unit RTA Club Case Mini Wing TBDLimited white wrap samples will be available, Mockups upon request Musketeers Coconut Display Mix Options: Coconut Lovers: M&M’s Coconut and 3Musketeers Coconut 3M variety: Core and Coconut

Introducing M&M’s® Dark Mint Colorful, Mint Chocolate Fun Delivery Date: P In Store Execution Date: P RTP release: 8/10/11 RTS Release: TBD Estimated GSV: $10M Event Description: New Item Launch as part of Project Lightning 2011 and supports the launch of M&M’s Mint 8oz SUP Consumer Insight: Now there is a deliciously fun new way to enjoy M&M’s ®. Introducing M&M’s ® Dark Mint -- all the colorful, shareable fun of M&M’s ®, covered in mint chocolate and coated with a crunchy candy shell. Could this be the next best thing to Girl Scout cookies? Crunch into M&M’s® Dark Mint and find out. You’ll be delighted. 75% of chocolate consumers like the flavor combination of mint and chocolate (79% of M&M's consumers) 77% of the population as well as chocolate consumers do not associate mint/chocolate flavor with holidays. When asked about the potential of a M&M’s mint offering, 30% of the chocolate consumers claimed they would eat it regularly year-round. Even higher 48% among M&M’s regular users. This program supports the core by: Supports trial of Mint for the new SUP launch

Delivery Date: P In Store Execution Date: P RTP release: 8/10/11 Expected GSV: $15M Event Description: New Item Launch as part of Project Lightning 2011 and can be support with displays Consumer Insight: Introducing new SNICKERS® Triple Chocolate 2 to Go. It’s a chocolate lovers dream- peanuts packed in chewy milk chocolate caramel on top of milk chocolate nougat all covered in rich milk chocolate Top tertile of purchase intent, 67% definitely or probably would purchase. Introducing NEW SNICKERS® Triple Chocolate 2 to Go All the Satisfaction of a SNICKERS with more Chocolate Taste! This program supports the core by: Builds on SNICKERS® Brand equity of packed with Peanuts and satisfaction Supported by a display event to build awareness of launch

8 Delivery Date Channel programs/Packs/ Sizes/SKUs PricingDisplay Options Consumer Plan (Work In Progress) Sample Delivery Date P12/ Tear n Share sizeCurrent pricing Open Stock Counter Unit RTA Club Case Mini Wing TBDLimited white wrap samples will be available, Mockups upon request 2012 SNICKERS® Triple Chocolate 2 to Go Display Mix Options: CU: Triple Chocolate or with Core RTA Options: Snickers and Snickers Triple Chocolate Snickers, Snickers PB and Triple Chocolate (if in Jan) New items only: Snickers PB, Snickers Triple Chocolate, M&M’s Pretzel and M&M’s Almond

Introducing M&M’s® Almond Sharing Size Colorful, chocolate fun, in a sharable pack Delivery Date: P In Store Execution Date: P RTP release: 8/10/11 Count 6/18ct cases Event Description: New Item Launch as part of Project Lightning 2011 Consumer Insight: Now there is a deliciously fun new way to share M&M’s ®. Introducing M&M’s ® Almond Sharing Size-- all the colorful, shareable fun of M&M’s ® in a size that is perfect for sharing. Enjoy the savory taste of freshly roasted almonds in M&M s ® Almond Chocolate candies. Total King Size sales soared +8.5% in the past year M&M’S® Brand Chocolate Candies Sharing Size dominated the King Size category as sales jumped +20.9% Almond is a flavor that is experiencing global growth based on the health benefit of the nut US Almond items up 3.5% This program supports the core by: Builds on M&M’s® Brand equity Supported by a display event to build awareness of launch

10 Delivery Date Channel programs/Packs/ Sizes/SKUs PricingDisplay Options Consumer Plan (Work In Progress) Sample Delivery Date P12/ Tear n Share sizeCurrent pricing Open Stock Counter Unit RTA Club case TBDLimited white wrap samples will be available, Mockups upon request 2012 M&M’s Almond Sharing Size Display Mix Options: Milk and Almond Milk, Peanut and Almond Almond and Pretzel New items only: Snickers PB, Snickers Triple Chocolate, M&M’s Pretzel and M&M’s Almond

Introducing X+1 Bonus Singles Multi Pack Delivery Date: P In Store Execution Date: P LE/Promotional Items Singles List cost x # of bars + 1 Free Event Description: Included in the 2011 Gapfill Activities +1 Bonus Singles Multipack SNICKERS, MILKY WAY, TWIX and M&M’s MC Displays Available, GSV Estimates Needed: Display Ready Cases Mixed RTA Displays Mixed Qrt Pallet OPTIONS: 3+1, 4+1, 5+1 or 4+2 Canadian Packs

Appendix

Capacity on 2011 IC Gap Fill Items ItemPack SizeLaunch Type2011 GSV Estimate Consumer Test Results M&Ms AlmondKing SizePermanent$1MM (need to forecast 2012) Existing Item M&Ms Dark MintSingle - ongoing Flavor Rotation (12+ Months) $1.2MM (add’t for SUP) High RGT score: 6.1 / 7 product liking 3M CoconutSingleFlavor Rotation (12+ Months $8 - $12MM Annually, ~$2.3MM in 2011 Mid Tertile CPS: 580; Prototype score: 82.2; Strong Brand Fit Snickers Triple Chocolate King Size 2PC Customer Exclusive / Rotational (12+ Months) $10 - $15MM Annually, 2012; $2- $4MM in 2011 Top Tertile CPS: 861; Product fully tested

14 Delivery Date Channel programs/Packs/ Sizes/SKUs PricingDisplay Options Consumer Plan (Work In Progress) Sample Delivery Date P12/ SingleCurrent pricing Open Stock Club Case CU TBDLimited white wrap samples will be available, Mockups upon request 2012 M&M’s® Mint No Mixed Displays available due to flavor migrations Mint Only CU or PDQ