MOSCONE EXPANSION PROJECT OCTOBER 21, 2013 Civic Design Review – Phase I

WHY EXPAND MOSCONE? Moscone Center is at capacity Clients are demanding additional contiguous exhibition space The center is San Francisco’s Major economic engine: 21% of all tourism dollars and 27% hotel occupancy An independent study for shows $2 billion loss in direct spending without expansion The proposed Moscone Expansion will recover $734 million 2

MOSCONE EXPANSION PROJECT OBJECTIVES Maximize economic impact by attracting new clients and maintain existing clients by creating contiguous exhibition spaces and increasing the quantity of flexible meeting and ballroom spaces. Maintain continuous operations and revenue during improvement and expansion. Capitalize on Moscone’s unique location in the city by improving its connections and relationship to the city’s fabric. 3

MOSCONE EXPANSION PROJECT URBAN DESIGN PRINCIPLES Activate streets by redesigning or relocating vehicular and service functions to create uninterrupted pedestrian-favored sidewalks fronted by active uses wherever possible. Enhance pedestrian circulation and interest by reintroducing lost mid-block passageways and reducing the length of uninterrupted frontages. Create new and improved connections to the Yerba Buena Gardens. Maximize the value of the City’s infrastructure and urban planning investment by building at an appropriately high density. Improve Moscone’s civic presence on Howard Street by creating an iconic and architecturally significant arrival experience. PLANNING DOCUMENT REFERENCES: BETTER STREETS PLAN, SAN FRANCISCO PLANNING DEPARTMENT YERBA BUENA STREET LIFE PLAN, YERBA BUENA COMMUNITY BENEFIT DISTRICT CENTRAL CORRIDOR PLAN, SAN FRANCISCO PLANNING DEPARTMENT CENTRAL SUBWAY PLAN, SFMTA 4

5 SITE CONTEXT

EXISTING SITE PLAN 6 N HOWARD FOURTH THIRD MISSION FOLSOM

SITE CONTEXT PUBLIC REALM 7

8

PRIOR CONCEPT AERIAL VIEW 9

SCHEMATIC PLANS AND STUDIES

SOUTH HALL NORTH HALL EXISTING NORTH HALL: 180,000SF EXISTING SOUTH HALL: 260,000SF TOTAL EXHIBITION: 440,000 SF EXISTING BELOW GRADE EXHIBITION HALLS 11

EXISTING BELOW GRADE EXHIBITION HALLS 12 SOUTH HALL NORTH HALL 540,000SF OF CONTIGUOUS EXHIBITION SPACE

EXISTING AERIAL VIEW 13

PROPOSED AERIAL VIEW 14

PROPOSED SITE PLAN 15 HOWARD FOURTH THIRD MISSION FOLSOM N

EXISTING CONDITIONS LOWER LEVEL DIAGRAM 16

PROPOSED EXHIBITION LEVEL PLAN 17

PROPOSED FIRST LEVEL PLAN 18 HOWARD FOURTH THIRD LOBBY

PROPOSED FIRST LEVEL PLAN 19 HOWARD FOURTH THIRD LOBBY

VIEW SOUTH FROM PORTICO 20

PROPOSED SECTION 21 LOBBY BALLROOM MEETING ESPLANADE BALLROOM 95’-0” 68’-0” 32’-0” 13’-2” 0’-0” -31’-0” -33’-0” EXHIBITION

PROPOSED MEZZANINE LEVEL PLAN 22 HOWARD FOURTH THIRD PREFUNCTION ESPLANADE BALLROOM

PROPOSED SECOND LEVEL PLAN 23 HOWARD FOURTH THIRD PREFUNCTION BALLROOM 50,000SF (MEETING 40,000SF)

VIEW WEST FROM HOWARD STREET 24

HOWARD STREET BRIDGE 27 FEET 21 FEET

PROPOSED THIRD LEVEL PLAN 26 HOWARD FOURTH THIRD PREFUNCTIONTERRACE MEETING 22,000SFMEETING 18,000SF

PROPOSED HOWARD STREET ELEVATION 27

ENHANCING THE PUBLIC REALM

MISSION FOLSOM FOURTHTHIRD 29 THIRD STREET FRONTAGE PARK BRIDGE WEST PLAZA YERBA BUENA PASEO TERRACE GARDEN HOWARD STREET PLAZA PROPOSED SITE DIAGRAM

MISSION FOLSOM FOURTHTHIRD EXISTING CONDITIONS SITE DIAGRAM PEDESTRIAN BUS LOADING 30

PEDESTRIAN BUS LOADING TRUCK 31 MISSION FOLSOM FOURTHTHIRD IMPROVED SITE DIAGRAM

FOURTH THIRD 40’-0” 25’-0” 32 IMPROVED THIRD STREET STREETSCAPE

VIEW WEST FROM THIRD STREET 33

EXISTING CONDITIONS ACCESSIBLE ROUTE DIAGRAM MISSION HOWARD FOLSOM FOURTHTHIRD

EXISTING CONDITION ENLARGED ROUTE DIAGRAM

MODIFIED CONDITION ENLARGED ROUTE DIAGRAM

37 EXISTING VIEW FROM HOWARD TOWARDS CHILDREN’S CREATIVITY MUSEUM

38 PROPOSED VIEW WITHOUT NEW PARK BRIDGE

39 EXISTING CONDITIONS BRIDGE 39

PROPOSED BRIDGE ACCESSIBLE ROUTE DIAGRAM 40

PROPOSED BRIDGE ENLARGED ROUTE DIAGRAM 41

42

43 PROPOSED VIEW WITH NEW PARK BRIDGE AND WEST PLAZA

THIRD STREET PROPOSED BRIDGE CROSS SECTIONS

THIRD STREET PROPOSED BRIDGE CROSS SECTIONS

PROPOSED SECTION 46 82’-0” 55’-0” 19’-0” 0’-0”

THIRD STREET WEST PLAZA PRECEDENTS

THIRD STREET WEST PLAZA STUDIES

PROPOSED YERBA BUENA PASEO 49 HOWARD FOURTH THIRD PREFUNCTION ESPLANADE BALLROOM HOWARD FOURTH THIRD

IMPROVED CIRCULATION WITH NEW AND ENHANCED MIDBLOCK CROSSINGS 50

PROPOSED YERBA BUENA PASEO 51

YERBA BUENA PASEO PRECEDENTS 52

AERIAL VIEW FROM PLAYGROUND 53

AERIAL VIEW FROM PLAYGROUND 54 55’-0” 48’-0” 35’-0” 19’-0” 82’-0”

THIRD STREET TERRACE GARDEN UPPER LEVEL SITE PLAN

56 PROPOSED TERRACE GARDEN

PROPOSED STREETSCAPE AT HOWARD STREET PLAZA 57 HOWARD FOURTH THIRD PREFUNCTION ESPLANADE BALLROOM HOWARD FOURTH THIRD

PROPOSED STREETSCAPE AT HOWARD STREET PLAZA 58 UPDATE PLAN

HOWARD STREET PLAZA PRECEDENTS 59

PROPOSED SECTION 60 LOBBY BALLROOM MEETING 82’-0” 55’-0” 19’-0” 0’-0” EXHIBITION LOBBY

VIEW FROM PORTICO TO EAST 61

VIEW FROM PORTICO TO EAST 62

THANK YOU