 1. Target audience  2. Brand image  3. Name  4. Positioning  5. Packaging  6. Slogan

 Nike is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of sports equipment  The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses.  In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.

 Nike offers all the athletic shoes, clothes, and other accessories one would need to wear in their certain sport.  Nike’s target market for their shoes, clothes and other accessories are males and females between 18 and 35 years old.  People participate sports all over the world so Nike sells all over the world. This makes Nike a multinational global company.  The strength that Nike takes pride in is getting the top athletes to wear their products. The basis of this comes from the idea that people tend to remember the brand worn by players and not the brand that sponsors the event that the players perform at.

 Nike has become one of most recognizable companies in the entire world  Nike is now the most popular sports brand in, not just America, but through out the whole world.  Nike offers all the athletic shoes, clothes, and other accessories one would need to wear in their certain sport.  High quality products and good overall reputation

 Nike is the Greek goddess of victory  Short and easy, sticks in the memory  Known all over the world

 Nike has a large global market and a large acceptance of their product all over the globe.  Nike owns over 80% of the U.S.'s $2.6 Billion basketball market and its share is also growing year over year  Nike was the clear market leader, with 31% of the global athletic footwear market

 Nike's products are viewed as higher quality and command higher prices than its competitors, sometimes though consumers do not agree to this line of thinking.  Nike, with there marketing, innovation, technological advancements, and equitable manufacturing departments, has created an al around dominant strategic plan  Nike has built there competitive advantage to the highest form possible

 As part of Nike’s commitment to protect consumers, workers and the environment, they have developed restricted substances lists (RSLs) to direct their suppliers in the production of safe and legally compliant products.  Nike strives to minimize the environmental impact of each product throughout its product life cycle from design to manufacturing, post-consumer use and ultimate disposal.  NEAT programs now recycle shoe manufacturing waste.

 The slogan of Nike is : Just do it  This is one of the best slogans ever made for an ad-campaign  It has all the features a good slogan needs. It is short, easy to say, and sticks in the mind of consumers.