1. DO YOU RECOGNISE THIS LOGO?

2. NIKE COMPETITIVE STRATEGIES
FAIZAN ALI
HR004
ANKIT MOHILE
HR034
ROHIT SHARMA
HR048
ANUKARAN SRIVASTAVA
HR054
VIJAYENDRA SINGH THAKUR
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GOWTHAM VENKATESH
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3. Nike, Inc. is an American multinational corporation engaged in the business of footwear, apparel, equipment, accessories and services.
Born as Blue Ribbon Sports in 1964 by Bill Bowerman and Phil Knight and officially became Nike.
The Nike brand is valued at $10.7 billion, making it the most valuable sports brand.
Nike is listed among the best marketed brands.
Nike’s strategy has kept it as the most valuables sports brand

4. MARKET SHARE

5. MARKET STRATEGIES
STRATEGY OF A LEADER
STRATEGY OF A CHALLENGER

6. STRATEGIES OF LEADER
POSITION DEFENSE
KING OF NBA

7. FLANK DEFENSE
LINE EXTENSION
CUSTOMIZATION
INNOVATION

8. NEW MARKETS
SPORTING CLOTHES FOR CASUAL OCCASSIONS
SCORING A BIRDIE

9. STRATEGIES OF CHALLENGER (ADIDAS)
FLANK ATTACK
LAUNCH OF FOOTBALL BOOTS
CRICKET KITS IN INDIAN MARKET

10. BYPASS ATTACK
ACQUISITION OF REEBOCK

11. FRONTAL ATTACK
NORMAL PEOPLE ARE MORE POWERFUL THAN ATHLETES WEARING NIKE

12. DO NOT ASSUME THE ENEMY WILL NOT COME, BUT BE PREPARED FOR IT’S COMING; DO NOT PRESUME HE WILL NOT ATTACK, BUT INSTEAD MAKE YOUR OWN POSITION UNASSAILABLE

13. THANK YOU