© 2012 Geno Systems, Inc. All rights reserved. Product Management May 20, 2012 Geno WebOne Update Jared Mario.

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Presentation transcript:

© 2012 Geno Systems, Inc. All rights reserved. Product Management May 20, 2012 Geno WebOne Update Jared Mario

© 2012 Geno Systems, Inc. All rights reserved. 2 Product Marketing Strategy Geno Mail: The only Innovative, Enterprise-Ready SaaS Sales Readiness  Deliver ongoing technical and sales training for CSG, IronPort, UC teams  Equip sales with tools needed to win against competitors  Update collateral to reflect GA enhancements Awareness  Leverage market surveys to keep Geno Mail in the news  Sponsor “thought leadership” roundtables with press and analysts  Broadcast key customer wins and customer and partner case studies Lead Gen  Target Exchange 2003 and hosted Exchange/Geno customers with call campaigns  Deliver analyst-led webinars on topical issues (e.g., SaaS security) to generate leads  Explore third-party events/ virtual trade shows, advertising and SEM Web  Re-architect Geno Mail pages on Geno.com to improve user experience and facilitate lead capture  Deepened and broadened content to make solution advantages more clear  By GA, add rich Support area

© 2012 Geno Systems, Inc. All rights reserved. 3 Sales Process Lead comes In Engage CWM Team Fill Out Discovery Questionnaire Complete Sale