WASHINGTON STATE UNIVERSITY EXTENSION Embodied Aesthetic Pedagogic Design Creating designs that properly apply WSU Extension Branding Elements Gerald Steffen ECES Publishing and Printing

Elements of Change What has Extension changed? –No more diagonal lines or angled color blocks –No more circles –No more multiple color palettes –No more angled, saturated photos

Elements of Change What does Extension have? –Solid blocks of color –Grid based design –Engaging photography –Fewer logos –Dedicated color palette

Signature Our Extension Logo –Never smaller than 2” in print –Prominently displayed

Signature Program ID Logos –Never smaller than 2” in print –Approved by Dean and Director

Signature When to use what –Program ID logo first –Extension logo second –County logo for county programs Don’t mix WSU and Extension logos Extension logo is first in the case of multiple partner logos

Design Elements Typography Non-Discrimination statement Grid layout Color palette Branded imagery Headlines and body copy

Typography Stone family for all print and high visibility pieces Arial and Times New Roman also usable for program level and county materials Lower case headlines can be used Extra leading and character spacing

Non-Discrimination Statement Use it or else 2 versions In toolkit and online Nonprominent location ADA requirements for reasonable accomodations

Grid Layout Uses color blocks to frame spaces Uses white spaces to separate elements Creates variety with uniformity Easy of use

Example

Colors WSU colors Extension colors Extension sub-brand color

Photography Primary images –Representative of brand –Reflect brand promise and brand drivers –Directly engage viewer Supporting Images –Show tools of trade –Show program in action

Primary Images

Supporting images Program Icon Program Action

WASHINGTON STATE UNIVERSITY EXTENSION Seeing is Believing Make-Overs Made Easy

Make-Over: Newsletter

Make-Over: Letterhead

Report: Cover

Make-Over: Report page 1

Make-Over: Report page 2

Make-Over: Publication Cover

Make-Over: 4-H Foundation Brochure

Make-Over: 4-H Foundation Folder

Make-Over: Simple Flyer

Make-Over: Poster

Printing and Publishing What we offer –Reasonable time frame –Press and digital printing –Design and Editing services –Fair pricing Example: Single side, 100 copies: University Printing 0.69¢ Kinkos 0.49¢ Publishing & Printing 0.25¢

Printing and Publishing What we want –InDesign files with all linked fonts and graphics –PDF file –Sample design with appropriate elements We don’t want –Publisher or Quark files –Completed Word layouts –Photos pulled from the web

My Job is Ready…?

Contact Information Design and Logo issues –Gerald Steffen – Production Coordination –Lagene Taylor – Publishing and Printing –Karla Dolph –