4 Fonts and colors Arial is the only font to be used Use the “Priority Health Colors” color themePRIMARYSECONDARYRGB 0 / 169 / 224WEB LINKS ONLY
5 Text formats Title page Presentation title: 44 point, white Capitalize the first word only, and any proper nounsSub-head: 30 point, italicPresenter’s name: 20 point, italic
6 Text formats (cont.) Content slides Slide title: 50 point, dark green Text (text only slide): 34 point, greyText (text & image slide): 24 point, greySubhead: 24 point, bold, italic, dark green
7 Text formats (cont.) Bulleted lists Solid dot is the only bullet style Dash is used only for secondary itemsBullets are flush left, align to headlineKeep bullets short for easy readabilityAll text remains a consistent size (Do not make indented bullets smaller)
9 Imagery Simple is better Do not use copyrighted images Icons are the preferred imageryIcons are flat with no outlines or shadowsApproved icons are available at G:\Mktg\Shared_PH\~Brand Guide – SAVE\Approved IconsIf a slide contains no text, the image completely fills the slide
10 ALWAYS KEEP VISUALS SIMPLE FOR EASY READABILITY BY THE AUDIENCE.
11 Charts and graphs Only use the Priority Health color theme Do not use “Quick Styles”: No shadow, bevel, glow, reflection, etc.PowerPoint may default to a “Quick Style” which you need to turn offChart/Graph title is 14 point, all caps, grey
12 Charts and graphs Table formatting Business categoryMember countAnnual cost (avg.)Annual cost (total)Commercial881$78,870$69,484,215Medicare2,670$55,714$148,755,416Medicaid409$53,434$21,854,500To add a table, select “Insert > Table”Choose layout option “Medium Style 3 – Accent 2”Cell borders are 0.5 pt. greyHeader row is green with white type, bold
13 Charts and graphs Table formatting Title Row is aligned with the row below itColumns are left aligned, unless data/numbers are included which are center or right alignedSelect option for “Banded Rows”, and if giving a sum of numbers use a “Total Row”
14 GraphicsUse simple shapes to make content more interesting
15 Graphics Use SmartArt to add graphics NOTE SMARTART AND GRAPHICS SHOULD NEVER HAVE A DROP SHADOW
16 Graphics This is an example of a 3-column layout Use it for comparing three itemsOr creating interest with multiple visuals
18 Basic structureStart with a Cover Slide using any of the three options: Ovals, Argyle or GeometricUse Section Breaks to divide the contentTitle of the section break is in all caps, 60 pointUse Large Quote Slides throughout for emphasisEnd with the Closing Slide
19 Content slides Text only example Keep bullets short Add an important point using the layout “Text only with emphasis” and add your special point to the red section.Text in the red box is in all capsIMPORTANT POINT
21 Formatting imagesScale images using a corner dot only so the image is not distortedTo crop an image: double click the image and select the crop tool from the menu bar. Drag the corners to crop in on the image.
22 WHEN PRESENTING TO AN EXTERNAL AUDIENCE, CONTACT YOUR MARKETING CONSULTANT FOR SUPPORT.
23 TipsKeep your audience engaged using emphasis slides for section breaks and large quotesUse icons to illustrate your pointUse simple shapes for visual interest
24 TipsPage numbers are ONLY used when printing slides, NOT for presentations to be shown on-screenTo print with slide numbers, go to Insert>Header and Footer>Notes and Handouts, select page number and click “apply to all”SELECT “NOTES AND HANDOUTS”, NOT “SLIDE”
26 Adding slidesDo not copy and paste slides from other presentations unless they both use this template. Due to PowerPoint presets, your slide could reformat based on the other presentation defaults.
27 Adding slidesTo add a slide, select “New Slide” and select the style slide you need (Text, Section Break, Large Quote, etc.)To change the layout once your content is in (i.e. change from all text to text with a picture), select “Layout”