© 2012 IBM Corporation IBM Worklight Overview Martin Triska – IBM Worklight specialist (420) July 2012

© 2012 IBM Corporation IBM Worklight Corporate Overview 2 An advanced and open platform for enterprises to develop, secure, run and manage smartphone and tablet apps. The IBM Worklight Mobile Platform

© 2012 IBM Corporation IBM Worklight Corporate Overview Mobile Challenges in 2012  Multi-OS - developing cross-platform apps and re-using integration layers to deliver the best user experience for each OS  Multi-device – supporting smartphone and tablet devices with different sizes, densities, capabilities and user experience  Multi-app – managing multiple app projects and associated versions as well as overall mobile infrastructure across LOBs  Multi-scenario – delivering a single mobile strategy for B2C, B2B and B2E scenarios with different user expectations and enterprise requirements 3 Mastering development, integration and management challenges to deliver apps to end-users in an increasingly complex world

© 2012 IBM Corporation IBM Worklight Corporate Overview 4 Customer Story: ING Direct US B2C: Flexible client-side app architecture to re-use mobile website content

© 2012 IBM Corporation IBM Worklight Corporate Overview 5 Customer Story: ING Direct France B2C: Moving from native to hybrid development

© 2012 IBM Corporation IBM Worklight Corporate Overview Customer Story: Lotte Card B2C: Rich, 100+-screen app for a Korean credit card company

© 2012 IBM Corporation IBM Worklight Corporate Overview 7

© 2012 IBM Corporation IBM Worklight Corporate Overview Open, standards-based Developer flexibility Avoid vendor lock-in Extremely easy to learn and use Few days to full productivity No Worklight involvement HTML5 as core development technology Cross-platform technology strongly promoted by all mobile vendors Leverage existing web development skills in IT Focus on new devices and OS’s iOS, Android, BlackBerry, Windows Phone Phones and tablets Native, hybrid, and web apps Cater to high-end enterprise needs B2C, B2B and B2E App capabilities, development process, integration, security, scalability, and management 8 How is Worklight Unique?

© 2012 IBM Corporation IBM Worklight Corporate Overview Components of the IBM Worklight Mobile Platform 9 Worklight Server Unified notifications, runtime skins, version management, security, integration and delivery Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure Worklight Studio The most complete, extensible environment with maximum code reuse and per-device optimization Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality

© 2012 IBM Corporation IBM Worklight Corporate Overview IBM Worklight Mobile Platform Architecture 10

© 2012 IBM Corporation IBM Worklight Corporate Overview Application Development 11  Standards-based technologies  Seamless integration with 3 rd -party tools  Optimized cross-platform codebase with HTML5 as core technology  Industrialization of mobile development

© 2012 IBM Corporation IBM Worklight Corporate Overview Application Development 12  Standards-based technologies  Seamless integration with 3 rd -party tools  Optimized cross-platform codebase with HTML5 as core technology  Industrialization of mobile development

© 2012 IBM Corporation IBM Worklight Corporate Overview Application Development 13  Standards-based technologies  Seamless integration with 3 rd -party tools  Optimized cross-platform codebase with HTML5 as core technology  Industrialization of mobile development

© 2012 IBM Corporation IBM Worklight Corporate Overview Application Development  Standards-based technologies  Seamless integration with 3 rd -party tools  Optimized cross-platform codebase with HTML5 as core technology  Industrialization of mobile development 14 Ease of Development Control and Governance

© 2012 IBM Corporation IBM Worklight Corporate Overview Backend Integration 15 Auto JSON conversion Data mash-ups Client-server call optimizations  Mobile-optimized middleware  WebSphere compatible  Support existing security and authentication mechanisms  Unified push notifications framework

© 2012 IBM Corporation IBM Worklight Corporate Overview Backend Integration 16  Mobile-optimized middleware  WebSphere compatible  Support existing security and authentication mechanisms  Unified push notifications framework

© 2012 IBM Corporation IBM Worklight Corporate Overview Backend Integration 17 Worklight Server Session IDAuth Tokens/State 2bd4296a3f29Realm 1: Realm 2: ff82a90Realm 1: Realm 2: a6ca9a 89a77921b02Realm 1: 7b8fdf Realm 2: 6a8a30  Mobile-optimized middleware  WebSphere compatible  Support existing security and authentication mechanisms  Unified push notifications framework

© 2012 IBM Corporation IBM Worklight Corporate Overview Backend Integration 18  Mobile-optimized middleware  WebSphere compatible  Support existing security and authentication mechanisms  Unified push notifications framework

© 2012 IBM Corporation IBM Worklight Corporate Overview Control and Management 19  Centralized admin interface  Version control  Access management  Data collection and reporting

© 2012 IBM Corporation IBM Worklight Corporate Overview Control and Management 20  Centralized admin interface  Version control  Access management  Data collection and reporting

© 2012 IBM Corporation IBM Worklight Corporate Overview Control and Management 21  Centralized admin interface  Version control  Access management  Data collection and reporting

© 2012 IBM Corporation IBM Worklight Corporate Overview Control and Management 22  Centralized admin interface  Version control  Access management  Data collection and reporting

© 2012 IBM Corporation IBM Worklight Corporate Overview 23 Enforcing security updates Remote disable Direct update Providing robust authentication and authorization Authenticati on integration framework Data protection realms Using device id as 2 nd factor Streamlining Corporate security processes Shell as organization al sandbox Application Security Code obfuscation SSL with server identity verification Proven platform security Jailbreak and malware detection App authenticity testing Protecting data on the device Encrypted offline cache Offline authentication Secure challenge- response on startup Securing Mobile Apps

© 2012 IBM Corporation Thank You Yonni Harif – Global Mobile Specialist, IBM Worklight (646) March 2012