MEDIA LITERACY 8 TH GRADE ENGLISH

MEDIA LITERACY VOCABULARY WORD MEDIA LITERACYOPINION PURPOSEAUDIENCE BIASINFLUENCE

DEFINITIONS cause to feel or show inclination or prejudice for or against someone or something. the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. a view or judgment formed about something, not necessarily based on fact or knowledge. the intended goal of a piece of writing; the reason a person writes the intended target group for a message, regardless of the medium the ability to access, analyze, evaluate and create media in a variety of forms.

PADLET.COM ANSWER THE FOLLOWING QUESTION USING THE LINK BELOW: TYPE YOUR NAME IN THE “TITLE” SECTION

AFTER THIS UNIT I WILL BE ABLE TO: EVALUATE THE ROLE OF MEDIA IN FOCUSING ATTENTION ON EVENTS AND INFORMING OPINION ON ISSUES EVALUATE VARIOUS TECHNIQUES USED TO CREATE A POINT OF VIEW IN MEDIA AND THE IMPACT ON THE AUDIENCE INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE

MEDIA LITERACY PART ONE- This week we will: Evaluate the role of media in focusing attention on events and informing opinion on issues: Determine media’s focus Identify the purpose Identify any opinions Identify techniques used by the media to influence public opinion Determine any bias presented by the information

DETERMINE THE MEDIA’S FOCUS: (SELLING POINT?) VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE FOCUS OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE FOCUS IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________

DETERMINE THE FOCUS? (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE FOCUS OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE FOCUS IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________

IDENTIFY THE PURPOSE: (P.I.E.) VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE PURPOSE OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE PURPOSE IS: (TEXTUAL EVIDENCE) _____________________ _____________________________________________________________________

IDENTIFY THE PURPOSE: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE PURPOSE OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE PURPOSE IS: (TEXTUAL EVIDENCE) _______________________ _____________________________________________________________________

IDENTIFY THE MEDIA’S OPINION: VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE OPINION OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE OPINION IS: (TEXTUAL EVIDENCE) ______________________ _____________________________________________________________________

IDENTIFY THE OPINION: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE OPINION OF THE MEDIA PRESENTATION: _________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE OPINION IS: (TEXTUAL EVIDENCE) _______________________ _____________________________________________________________________

IDENTIFY TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: _____________________________________________________________________ EXPLAIN HOW THE TECHNIQUE IS BEING USED: (TEXTUAL EVIDENCE) ______________________ _____________________________________________________________________

IDENTIFY TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES USED BY THE MEDIA TO INFLUENCE PUBLIC OPINION: _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT TECHNIQUE IS BEING USED: (TEXTUAL EVIDENCE) ______________ _____________________________________________________________________

DETERMINE ANY BIAS PRESENTED IN THE INFORMATION: VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE BIAS BEING USED IN THIS MEDIA PRESENTATION: __________ _____________________________________________________________________ EXPLAIN HOW YOU WOULD DETERMINE IF THE MEDIA PRESENTATION IS USING ANY BIAS: (TEXTUAL EVIDENCE) _____________________________________________________________________

DETERMINE ANY BIAS: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, DETERMINE ANY BIAS BEING USED: _____________________________________________________________________ EXPLAIN HOW YOU KNOW ANY BIAS IS BEING USED: (TEXTUAL EVIDENCE) __________________ _____________________________________________________________________

Number a piece of paper from View BOTH videos and the advertisement. MOVE ON TO THE NEXT SLIDE PART ONE:

Choose either video OR the advertisement. Write the name of the video or advertisement on your paper. Answer the questions pertaining to one of the videos or the advertisement: 1. What is the media’s focus? 2. What is the purpose? 3. If there are any opinions, what are they? 4. What are techniques used by the media to influence public opinion? MOVE ON TO THE NEXT SLIDE

PART TWO: MATCHING Write the word that goes with the definition. (HINT: WORD LIST is on the 2 nd SLIDE) 1.cause to feel or show inclination or prejudice for or against someone or something. 2. the intended goal of a piece of writing; the reason a person writes 3. the ability to access, analyze, evaluate and create media in a variety of forms. 4. the intended target group for a message, regardless of the medium 5. a view or judgment formed about something, not necessarily based on fact or knowledge. 6. the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

MEDIA LITERACY PART TWO- THIS WEEK WE WILL: EVALUATE VARIOUS TECHNIQUES USED TO CREATE A POINT OF VIEW IN MEDIA AND THE IMPACT ON THE AUDIENCE : IDENTIFY THE TECHNIQUES USED AND THE IMPACT OF THOSE TECHNIQUES ON THE AUDIENCE IDENTIFY THE POINT OF VIEW EXPLAIN WAYS THE TECHNIQUE SUPPORTS THE POINT OF VIEW IDENTIFY INTENDED AUDIENCE

IDENTIFY THE TECHNIQUES USED AND THE IMPACT OF THOSE TECHNIQUES ON THE AUDIENCE: VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES AND THE IMPACT ON THE AUDIENCE: _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE IMPACT IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________

CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE TECHNIQUES USED AND THE IMPACT ON THE AUDIENCE: _____ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE FOCUS IS: (TEXTUAL EVIDENCE) ___________________________ _____________________________________________________________________ IDENTIFY THE TECHNIQUES USED AND THE IMPACT OF THOSE TECHNIQUES ON THE AUDIENCE (YOUR TURN):

IDENTIFY THE POINT OF VIEW: VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE POINT OF VIEW OF THE MEDIA PRESENTATION: ___________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE POINT OF VIEW IS: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

IDENTIFY THE POINT OF VIEW: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE POINT OF VIEW FOR THIS MEDIA PRESENTATION: _________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW WHAT THE POINT OF VIEW IS: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

EXPLAIN WAYS THE TECHNIQUE SUPPORTS THE POINT OF VIEW: VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, EXPLAIN THE WAYS THE TECHNIQUE SUPPORTS THE P.O.V. OF THE MEDIA PRESENTATION: __________________________________________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW IT SUPPORTS THE P.O.V: (TEXTUAL EVIDENCE) ______________________ _____________________________________________________________________

EXPLAIN WAYS THE TECHNIQUE SUPPORTS THE POINT OF VIEW (YOUR TURN): CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, EXPLAIN THE WAYS THE TECHNIQUE SUPPORTS THE P.O.V. FOR THIS MEDIA PRESENTATION: __________________________________________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW IT SUPPORTS THE P.O.V.: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

IDENTIFY INTENDED AUDIENCE VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, IDENTIFY THE INTENDED AUDIENCE : __________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW THE INTENDED AUDIENCE: (TEXTUAL EVIDENCE) ___________________ _____________________________________________________________________

IDENTIFY INTENDED AUDIENCE CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, IDENTIFY THE INTENDED AUDIENCE FOR THIS MEDIA PRESENTATION: __________________________________________________________ _____________________________________________________________________ EXPLAIN HOW YOU KNOW IT’S THE INTENDED AUDIENCE: (TEXTUAL EVIDENCE) _________________ _____________________________________________________________________

Number your notecard from 1-4. View BOTH videos and the advertisement. Old Spice Ad: MOVE ON TO THE NEXT SLIDE

Choose either video OR the advertisement. Write the name of the video or advertisement on your paper. Answer the questions pertaining to one of the videos or the advertisement: 1. Identify the techniques used and the impact of those techniques on the audience 2. Identify the point of view 3. Explain ways the technique supports the point of view 4. Identify intended audience TURN IN YOUR NOTECARD WHEN YOU ARE FINISHED!!

MEDIA LITERACY PART THREE - THIS WEEK WE WILL: INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPE/COLOR BOLD WORDS WORD POSITION

INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPE/COLOR – BOLD WORDS – WORD POSITION VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH SHAPE/BOLD WORDS/WORD POSITION : (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPE/COLOR – BOLD WORDS – WORD POSITION VIEW THE FOLLOWING VIDEO. ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH SHAPE/BOLD WORDS/WORD POSITION: (YOUR TURN) CHOOSE YOUR OWN ADVERTISEMENT (FLYER, BROCHURE), ONLINE NEWSPAPER, SONG, NEWS, COMMERCIAL, PRODUCT LABEL, PHOTO WITH OR WITHOUT LABEL. ON THE LINE PROVIDED, INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE THROUGH: SHAPES/COLOR: _____________________________________________________ BOLD WORDS: _______________________________________________________ WORD POSITION: _____________________________________________________

NOW I CAN: EVALUATE THE ROLE OF MEDIA IN FOCUSING ATTENTION ON EVENTS AND INFORMING OPINION ON ISSUES EVALUATE VARIOUS TECHNIQUES USED TO CREATE A POINT OF VIEW IN MEDIA AND THE IMPACT ON THE AUDIENCE INTERPRET HOW VISUAL AND SOUND TECHNIQUES INFLUENCE THE MESSAGE

AND NOW FOR THE….