1. Symbols Why we recognize them and ones that we need to know. Ms. Bennett SRTMS 2008

2. Do you recognize these symbols?

3. Which one didn’t you recognize?

4. What about these symbols?

5. Which one didn’t you recognize?

6. Or these symbols…?

7. Which one didn’t you recognize?

8. Which symbols do you recognize in this set?

9. Universal Symbols Symbols that show locations for travelers and non-English speaking persons. Why do you think we recognize advertising symbols and not Universal Symbols? Media: What we see on television, the world wide web, magazines, and posters. All designed to persuade us to buy something!

10. For Your Reference: Telephone Location First Aid Station Lost and Found Information Station

11. And some more… Airport Terminal Taxi-Cab Location Bus Station Train Station

12. And even more… No Entry Allowed Exit Location Fire Extinguisher Location Litter Disposal Location

13. Why is this important? 7 th Grade CA ELA Standards 1.0 Listening and Speaking Strategies Comprehension  1.3 Respond to persuasive messages with questions, challenges, or affirmations. Analysis and Evaluation of Oral and Media Communications  1.8 Analyze the effect on the viewer of images, text, and sound in electronic journalism; identify the techniques used to achieve the effects in each instance studied 2.0 Writing Applications (Genres and Their Characteristics)  2.4 Write persuasive compositions: a. State a clear position or perspective in support of a proposition or proposal. b. Describe the points in support of the proposition, employing well- articulated evidence. c. Anticipate and address reader concerns and counterarguments.

14. Why is this important? 8 th Grade CA ELA Standards 1.0 Listening and Speaking Strategies Analysis and Evaluation of Oral and Media Communications  1.9 Interpret and evaluate the various ways in which visual image makers (e.g., graphic artists, illustrators, news photographers) communicate information and affect impressions and opinions. 2.0 Writing Applications (Genres and Their Characteristics)  2.4 Write persuasive compositions: a. Include a well-defined thesis (i.e., one that makes a clear and knowledgeable judgment). b. Present detailed evidence, examples, and reasoning to support arguments, differentiating between facts and opinion. c. Provide details, reasons, and examples, arranging them effectively by anticipating and answering reader concerns and counterarguments.

15. Become a Critical Thinker! Because we must master persuasive writing, we first must understand what attracts our attention and persuades us to remember something. When we ask questions about what we see and hear, we separate fact from opinion and become more informed.

16. Literacy: Understanding Communication