e-academy & ISIC: A Year In Review Brad Brohman, VP Marketing & Sales Katie Hulan, Campaign Manager May 2012

e-academy is the world's leading provider of hosted Electronic Software Distribution (ESD) solutions and software license compliance within the education market. Founded in 1997, we are committed to maximizing software availability to the academic community by reducing administrative and cost barriers. 2 OUR MISSION AND ISIC’S MISSION ARE VERY COMPLEMENTARY. TOGETHER, WE ARE COMMITTED TO SERVING STUDENTS AND DELIVERING VALUE.

3 1997: Formed as Powerknowledge, incorporated as e-academy (EAC) 2000: Introduced EAC license management system (ELMS) to academic space Helped pioneer & deliver many Microsoft academic software licensing innovations 1998: Pioneered software rentals, Microsoft Student Select 2001: Launched the MSDNAA program, migrated as DreamSpark to ELMS in : Launched Microsoft VL ESD program (trial); Global roll-out in : Launch of Microsoft ‘free’ Student Option program 2012: Launched Office University program in EMEA, USA, Canada 2007: Released new ELMS platform with.NET technology; more scalability, flexibility 2009: Named Microsoft’s global DDSP for education, global roll-out in : Achieved ISO and Microsoft Gold Certification 2012: Named a Microsoft Academic e-Disti An industry pioneer

4 highlights Fulfilled 15 million+ software licenses in 2011 Install base of over 60,000 institutional and departmental customers serving most countries in the world Multi-lingual customer care 70+ employees all located in Ottawa, Ontario, Canada

Partnership In 2011, Microsoft, ISIC, HP and e-academy Inc. partnered to provide ISIC student members with affordable access to leading Microsoft software titles In support, e-academy provided  The ISIC-branded WebStore system  Student verification integrated via ISIC database  License management  e-commerce  Marketing support  Customer care  Reporting 5

geo-sensitive ISIC-branded global WebStore 8 Languages – 10 Currencies 6

Configured Office for Windows in 26 languages, Windows 7 in 27 languages, Office for Mac in 13 languages Added software titles from Parallels, IBM, EndNote, National Instruments, Minitab as well as the Logitech offering Redesigned the ISIC store layout to incorporate a new tab “More Discounts” Implemented technical solution to drive students to activate a valid card The ISIC WebStore – What Was Created 7 Geo-sensitive, ISIC branded global WebStore localized in 7 languages, supporting 10 currencies

Key Stats 200,000+ visits 97 visiting countries 7,000+ sales 64 transacting countries 8

Links to WebStore across the OnTheHub Network Links placed on over 40 pages on OnTheHub.com and search portal WebStore Ads Ads on Global eStore & informative ad on the ISIC-branded WebStore Online Advertising Pay-per-click ads including Facebook & banner ads on popular blogs, news & social sites in North America Social Media Twitter, Blog posts, Facebook – engage and interact e-academy Marketing Efforts – Online 9

10 In the past year, 14 campaigns Sent to over half a million students 12% AVG open rate 29% AVG click-through-rate The Halo Effect of Campaigns Day of: up to 1800% increase in visits Week of: increased transactions and visits e-academy Marketing Efforts –

September: Visits increased by 125% from August November: Visits increased by 65% from October Visits by Month 11 BTS; combined efforts EAC campaigns

12 Top 10 Visiting Countries

September: Visits up 125%; Transactions up by 149% October: e-commerce rate of 4.38% 13 Transactions by Month

14 Top 10 Transacting Countries

Top 5 Traffic Sources 15

What’s Working 16 Integrated, consistent communication and awareness – social media France, Canada Well designed websites with clear messaging & navigation France, Germany, South Korea Visibility during orientation/back to school weeks Australia, Canada, Czech Republic Use of country-based “deal sites” (e.g. RedFlagDeals, OzBargain) Canada, Australia s to known student community Malaysia, Australia, Brazil Link optimization has significantly improved Brazil, Malta, Ireland Talk to your peers! Japan, Italy, UK & more have generated awareness

What’s Ahead| Support transition to Office University Program | Continue to work with Microsoft to increase the number of products available | Continue marketing commitment to country managers to maximize the Microsoft offer as well as other offers; introduce new marketing tools to existing suite | Work more closely with country managers to expand reach through social media including best practices |Continue to work with ISIC Global to explore creative ways to leverage the e- academy platform to deliver more value to the ISIC community | 17

Continue to work with ISIC Global to explore creative ways to leverage the e- academy platform to deliver more value to the ISIC community Support transition to Office University Program Continue to work with Microsoft to increase the number of products available Continue marketing commitment to country managers in order to maximize the Microsoft offer and more. Introduce new marketing tools to existing suite Work more closely with country managers to expand reach through social media including best practices 18 What’s Ahead