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CALIFORNIA HEALTHIER LIVING Living Your Best Life… FRIDAY, FEBRUARY 26, :00 PM – 2:30 PM CALIFORNIA HEALTHIER LIVING COALITION Webinar

Agenda Welcome Grant Updates CAHealthierLiving.org Website Social Media 101 Questions and Answers

WELCOME Lora Connolly California Department on Aging

GRANT UPDATES Dianne Davis Partners in Care Foundation

CAHEALTHIERLIVING.ORG Jesika Aboagye Partners in Care

New Update includes… Access to informational and scheduling flyers for various Evidence Based Programs Updated Coalition Membership Roster Data collection forms for various programs Toolkits for program leaders

Adding a Workshop Go to WORKSHOP > CREATE NEW WORKSHOP Enter the Workshop Title where it says TITLE Enter the main description of the workshop in the editor Select the COUNTRY as USA (This is a Google mandatory function for the maps) Select the State as CA (This is a Google mandatory function for the maps) Enter address of workshop Enter city and zip code of workshop Click on GENERATE ON GOOGLE MAP button to show the red marker.

Workshop Details Enter Workshop START and END dates. Enter Workshop START and END times. Enter the LANGUAGE. Enter the Workshop Contact Name, Agency, Phone and Enter The COUNTY COORDINATOR name and . Select the Workshop Type. Hit PUBLISH (top right) when finished

Leader Trainings If you are interested in posting a leader/ coach training to the CaHealthierLiving.org website please Jesika Aboagye with the following information: County Name Program Name: Dates: Location: Type: Language: Contact Information:

Resources and Data This tab provides access to workshop scheduling and informational flyers for Evidence Based Programs.

Healthier Living Coalition Provides information about… Types of Membership Contact information for current members Past presentations

Data Collection Forms Listed under the “Workshop Coordinator” tab are data collection forms for various programs

Program Toolkits & Resources Listed under the “Workshop Coordinator” tab Leader Toolkits Forms for Leader recruitment & trainings

Workshop Request Form If your agency would like to post a workshop on the Healthier Living website: Please contact Jesika Aboagye at or ext. 145 to obtain the document displayed Once completed the form back and it will be posted on the site

QUESTIONS?

Social Media 101: Hello! Is Anyone Out There? Christy Ann Lau, MSSW Program Director Partners in Care Foundation

What is social media? Social media is people using online community groups (like Facebook and Twitter) to share info with each other Simply, it’s people having a conversation, online

Why is that relevant to you? People don’t know about the CDSME workshops How do most participants learn about health self- management workshops? Word of mouth Social media IS word of mouth, online

How do we know it’s relevant? Facebook million active users in US 71% of all adults online are on FB (58% of entire population) 85% of all sharing activity happens on FB 56% of online users aged 65+ use FB, up from 45% in 2013 and 35% in 2012 Twitter million active users in US 23% of all adults online are on Twitter, up from 18% in % are 65+ up from 5% in mographics-of-key-social-networking- platforms-2/

Ok, but how can I use social media to put butts in seats? ENGAGE with people who are relevant to you and make them AMBASSADORS

Who are your ambassadors? Workshop leaders Successful participants Master Trainers Charities/advocacy groups (AARP, Arthritis Foundation, Diabetes Association …) Local community groups (churches, reading groups, libraries, community centers …) Health plans, physician groups, MDs Your organization You!

Ok! So where do I start? Keep it simple

Facebook Create a PAGE (not a profile) for your workshops

Add a header image, a logo (if you have one) and a blurb ABOUT your program Search for organizations that are relevant to you and their pages

Twitter What can I do with only 140 characters? – Create awareness – w/ambassadors, partners and influencers – Find # people and organizations that can help you – Retweet their content to build relationships with them

How do I do that? Set up a Twitter account by selecting a name (keep it short), an image and a quick blurb Use the hashtag # symbol to search for topics relevant to you e.g.,: #diabetes #arthritis #chronicpain Then start following people / organizations that tweet about topics relevant to you You’ll probably find they’ll start following you too! Use the symbol to tweet a public message to another user eg: Retweet relevant content using

Understanding Twitter etiquette Twitter is a public, searchable forum, so be nice! Quality over quantity Acknowledge supporters or other organizations trying to do good in your field Follow people and organizations that follow you (as long as their tweets are relevant)

About that content… Ask yourself: – What happened this week that was interesting/ entertaining and invites conversation? – What did you do to help someone achieve success? – What advice have people been asking you for? – What new research/ data/ information can you share from other relevant organizations? – What’s happening RIGHT NOW that you can tweet an image of or post to Facebook?

Build a content plan MonTuesWedsThursFri Week 1Beginning of Diabetes Awareness Month. Post support and workshop image #stopdiabetes Share Photos of Santa Clarita healthier living workshop Share Announce new workshop date Week 2Post diabetes- friendly recipe for #meatlessmond ay Photo and mini-case study of Maria’s journey with diabetes Share New workshop dates reminder Share

Tell other people that you’ve gone social! Send out an /e-blast to your contact database Get a blurb in your organizations newsletter/ blog/ webpage Add social media icons to all your s Engage your own team to spread the word Tell your own network of people!

Summary Just beginning? Start with Twitter and Facebook Build a content plan Use images. A LOT! Be nice Be responsive Make it easy for people to find and follow you Tell people that you’re there! Be patient

Thank you! Questions?

Jesika Aboagye Project Associate Health Self-Management Services Partners in Care Foundation Christy Lau Project Director Health Self-Management Services Partners in Care Foundation Lora Connolly Director CA Department of Aging Dianne Davis Senior Director Health Self-Management Services Partners in Care Foundation