 Pinpoint Systems Corporation is a provider of marketing solutions and marketing automation software implementation services that help increase the profitability of our clients’ marketing programs. Our solutions provide enhanced marketing performance with accountability, thereby addressing the measurement and investment justification demands faced by marketing executives today.

Customer Information Strategy Pinpoint’s Customer Information Strategy Service provides answers to these and other questions so you can begin utilizing your customer information to optimize the lifetime value of your customer relationships.

Marketing Automation Technology Strategy Pinpoint’s Marketing Technology Strategy Service produces a data and application architecture that delivers timely and relevant information to your processes, customers, customer- facing employees and knowledge workers. We perform a holistic assessment of existing marketing systems and business processes against customer information needs. Then our system architects design the interconnections and modifications to existing systems, and recommend new or replacement applications where legacy applications cannot meet key requirements.

Marketing & Customer Technology Planning Pinpoint’s Marketing & Customer Technology Planning Service produces a recommended sequence of technology and process improvement projects to achieve a best-practices customer data and technology architecture that realizes your customer information strategy. Pinpoint’s offering provides a comprehensive technology plan, which lays out the complete set of projects – each with associated timelines, resource assignments and budgets – necessary to realize the technology strategy. We prioritize the projects according to the business case for each; in this way, we help you realize as great an ROI on technology investments as possible, as soon as possible.

Marketing Process Workflow Automation Deployment of today’s complex multi-channel marketing programs requires substantial coordination across not only marketing teams, but typically across other corporate functions as well. From strategy to creative development to targeting to communication via print, web, phone and other channels, each marketing campaign typically follows a complex workflow involving separate tasks by specialized teams, gaining approvals by legal, sales and customer service along the way.

Pinpoint Systems Corporation 8605 Trethorne Court Waxhaw, NC Main number: