Tvnz.co.nz IN DEPTH. VIEWER NUMBERS An increasing number of people are watching episodes of their favourite programmes on TVNZ ondemand.

Slides:

Advertisements

Similar presentations

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Advertisements

DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.

NATIONAL CENTRE FOR FOOD MANUFACTURING Rachel Bowser Development Manager (Language Services and Support)

‘The NBN Will (Not) Be Televised: Internet, Mobile Media, and the Future of the Audiovisual’ Converging on an NBN Future: Content, Connectivity, and Control.

S4C 2012– Research Context. Research Sources Focus groups (Qualitative Research)– 15 focus groups a year all over Wales, discussing programmes and other.

representing NZ's fastest growing and exciting industry 1 Online Advertising Landscape Overview September 2010.

Television Advertising and Idealized Image of “ Good Life ” among Adolescents in Rural China Xiao Cai and Kara Chan Hong Kong Baptist University ICORIA.

 IAB Ireland Video On Demand December 2014 In association with:

MAKING THE SALE BEFORE THE SALE. IN NOVEMEBER 2011 TVNZ worked with our Agency Partners, Retailers and Colmar Brunton to design a piece of research that.

HISTORY OF TV IN NZ. HISTORY OF TELEVISION IN NEW ZEALAND 1960, June 1 - Channel 2 launches in Auckland with two hours per night, two nights per week.

0 December 2010 AD SELECTOR ADVERTISING PACKAGES Brought to you by TVNZ & VivaKi.

WHY ADVERTISE ON TELEVISION. TELEVISION FACTS Television reaches over 90% of New Zealanders in an average week* 2.5m New Zealanders tune into TV ONE and.

WHY ADVERTISE ON TELEVISION. TELEVISION FACTS Television reaches over 90% of New Zealanders in an average week* 2.4m New Zealanders tune into TV ONE and.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

THE WEEK THAT WAS WEEK 45. PEAK FOR THE WEEK COMMENCING 6 th November 2011 (WEEK 45) PUT declines were evident again this week across all key trading.

How much has the way we watch film and TV changed.

PTPA Research Update November 2009 PBS Research Beth Walsh Bill Merkel.

How Media Works: Advertising and the Purchase Funnel for Travel/Travel Website Advertising A Yankelovich Study for the Television Bureau of Advertising.

Survey. Contents Introduction Objectives Questionnaire Conclusion.

BREAKFAST NAME ASSOCIATION SPONSORSHIP PROPOSAL. ABOUT BREAKFAST Breakfast is New Zealand’s leading breakfast television show Bringing New Zealanders.

THE WEEK THAT WAS WEEK 36. PEAK FOR THE WEEK COMMENCING 4 th September 2011 (WEEK 36) Year on Year PUT’s increased 3% for AP 5+ and less than 1% for AP.

Copyright © 2009 Interactive Advertising Bureau of Canada 1 The Consumer Is Shouting! Are You Listening? Paula Gignac President, IAB Canada.

0 December 2010 AD SELECTOR ADVERTISING PACKAGES Brought to you by TVNZ & VivaKi.

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.

TVNZ ONDEMAND. RESEARCH METHODOLOGY Quantitative research undertaken by Nielsen using an online survey, administered via a site intercept survey to visitors.

THE WEEK THAT WAS WEEK 42. PEAK FOR THE WEEK COMMENCING 16 th October 2011 (WEEK 42) AP5+ was the only demographic to see PUT growth this week, up 7%.

Television Viewing Preferences & Online Synergy English Adults August 2010.

Connecting Chinese Worldwide CNRS – Home Appliance Source: CNRS 2004 (Jan – Jun 2004) 36 cities in China.

“A new survey commissioned for the annual Edinburgh International TV Festival reports that TV advertising is up to three times as effective as any other.

Red Roofs Surgery Local Patient Participation Report We are a long-established practice, located close to the centre of Nuneaton, serving approximately.

TV VS OTHER MEDIA. “A new survey commissioned for the annual Edinburgh International TV Festival reports that: Source: WARC – quoting a 2009 UK survey.

THE WEEK THAT WAS WEEK 8. PEAK FOR THE WEEK COMMENCING 19 th February 2012 (WEEK 8) PUT declines were evident this week across all key trading demographics.

THE WEEK THAT WAS WEEK 13. PEAK FOR THE WEEK COMMENCING 25 th March 2012 (WEEK 13) PUTs this week all experienced declines across all key trading demographics.

THE WEEK THAT WAS WEEK 10. PEAK FOR THE WEEK COMMENCING 4 th March 2012 (WEEK 10) PUT declines were evident again this week across all key trading demographics.

A Guide to Your Volunteer Connection Account. Access Volunteer Connection Visit or navigate to Volunteer Connection.

Television Viewing Preferences & Online Synergy Males August 2011.

Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month.

HIGHLIGHTS WEEK 24. VIEWERS TURN TO TV ONE TO SUPPORT NZ AT THE FIFA WORLD CUP Source: Nielsen TAM. 15/06/2010.

THE WEEK THAT WAS WEEK 19. PEAK FOR THE WEEK COMMENCING 8 th May 2011 (WEEK 19) PUT’s were down YOY for all demographics except AP5+ which was flat. AP.

A BIG Year for A BIG Year for 2010 Source: Nielsen TAM, Peak 2010 has been a big year for TV Not only did the TV’s themselves get bigger and better,

THE WEEK THAT WAS WEEK 6. PEAK FOR THE WEEK COMMENCING 5 th February 2012 (WEEK 6) All demographics experienced a PUT decline again this week with AP.

Newsbrands and mobile phones

0 November 2010 Ad on Pause Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state. Upon pausing the show they.

THE WEEK THAT WAS WEEK 7. PEAK FOR THE WEEK COMMENCING 12 th February 2012 (WEEK 7) Marginal PUT declines against AP demographics with AP & AP

ADWEST MEDIA USAGE SURVEY 2013 HOW GEOGRAPHY IMPACTS LIFESTYLE, SHOPPING HABITS AND MEDIA USAGE Communities 100K+

PS3 TVNZ ONDEMAND INTERFACE SPONSORSHIP OPPORTUNITY.

THE WEEK THAT WAS WEEK 20. PEAK FOR THE WEEK COMMENCING 13 th May 2012 (WEEK 20) PUTs declined across all trading demographics this week but are starting.

Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.

BBC Wales Commissioning Round Spring 2009 Some Key Audience Insights.

THE WEEK THAT WAS WEEK 13. PEAK FOR THE WEEK COMMENCING 28 th March 2010 (WEEK 13) PUT’s continue to be up Year on Year across all key demographics despite.

THE WEEK THAT WAS WEEK 40. PEAK FOR THE WEEK COMMENCING 2 nd October 2011 (WEEK 40) PUT’s saw an increase of 6% across AP5+, however all other key trading.

Joan Garrod Philip Allan Publishers © 2016 Media use among children and young people.

EASTLAN RATINGS, LLC SURVEY RESULTS – 2016 WYOMING ASSOCIATION OF BROADCASTERS.

THE WEEK THAT WAS WEEK 25. OVERNIGHT PEAK FOR THE WEEK COMMENCING 17 th June 2012 (WEEK 25) Slight PUT losses were reported for all demo’s this week except.

HIGHLIGHTS WEEK 25. HIGHEST WEEK 25 VIEWING LEVELS IN AT LEAST 14 YEARS Source: TV MAP, Based on Week 25. Highest PUT’s for AP 5+ and AP since 1996.

DIGITAL AND INTERACTIVE QUICK FACTS. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category.

Questionnaire analysis Harry Hart. 1. Are you male or female? In my questionnaire I asked 15 random people for their answers. By doing this I have gained.

HIGHLIGHTS WEEK 26. TV ONE’S NEW SHOW SUPERSWARM CONTINUES TO GROW AUDIENCES WOW & YOY ACROSS ALL KEY DEMOGRAPHICS Source: Nielsen TAM. Same Week Last.

1 TV Online Amateur Original Digital Video Source: © Gfk 2016 IAB 2016 Original Digital Video Consumer Study April Q: Have you ever watched any of.

INTEGRATED AD OPPORTUNITIES ON TVNZ.CO.NZ. HOMEPAGE TAKEOVER Exclusive buy out of homepage – Re-skin of homepage, skins scrolling down All ad units, including.

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

Student Questionnaire of TV habits

THE WEEK THAT WAS WEEK 26.

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

Television Viewing Preferences & Online Synergy Females August 2010

Like Best About Viewing Experience- Top 5 Monthly+ Users of Video Type

TV & Online Synergy There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little.

PS3 TVNZ Ondemand Package

Presentation transcript:

tvnz.co.nz IN DEPTH

VIEWER NUMBERS An increasing number of people are watching episodes of their favourite programmes on TVNZ ondemand

PROGRAMME POPULARITY The most popular viewing is as follows

AN INDEPENDENT SURVEY PROCESS TVNZ ondemand users were invited via the tvnz.co.nz site to register to take part in a survey by Colmar Brunton, designed to understand the role of TVNZ ondemand in peoples lives 1053 users registered to take part and were sent an online questionnaire RESULTS: QUICK FACTS 56% of TVNZ ondemand users started in the last three months Average weekly viewing is 2.2 hours Average viewers regularly watch 3.3 programmes on TVNZ ondemand On average, viewers watch 3 separate episodes a week 9 out of 10 users view TVNZ ondemand at home

SURVEY RESULTS RESULTS: USER PROFILE TVNZ ondemand users are skewed to females, in the young/middle age bracket. They are higher income earners and live in the metropolitan centres

SURVEY RESULTS RESULTS: VIEWING HABITS The majority of viewers watch a full episode in one sitting

SURVEY RESULTS RESULTS: VIEWING HABITS Most TVNZ ondemand viewing occurs very soon after the television screening of the episode

SURVEY RESULTS RESULTS: VIEWING HABITS 86% of TVNZ ondemand viewing is incremental to television viewing 1,496,571 episode stream views in April ,287,051 stream views were in addition to television viewing

SURVEY RESULTS RESULTS: VIEWER ENGAGEMENT Viewers seek programmes they are highly engaged and involved with

SURVEY RESULTS RESULTS: VIEWER ENGAGEMENT High levels of viewer engagement result in over half watching all/most of ads tested on TVNZ ondemand