The Strategic Communications Plan March 22, 2011.

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Presentation transcript:

The Strategic Communications Plan March 22, 2011

The Communications Cycle Identification Selection Implementation Evaluation

Identification Mission Positioning Differentiation Awareness/ Knowledge/ Behavior

Selection Audiences Messages Media

Implementation Who is responsible for results? What is the schedule? What are the milestones for success?

Evaluation How will results be measured, quantitatively and qualitatively? Knowledge, awareness, behavior? How often will the program be evaluated and by whom?