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Effectively Communicating Your Experiential Education Stories: Strategies for Messaging and Marketing Ron Kovach Assistant Vice Chancellor – Academic Affairs.

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Presentation on theme: "Effectively Communicating Your Experiential Education Stories: Strategies for Messaging and Marketing Ron Kovach Assistant Vice Chancellor – Academic Affairs."— Presentation transcript:

1 Effectively Communicating Your Experiential Education Stories: Strategies for Messaging and Marketing Ron Kovach Assistant Vice Chancellor – Academic Affairs

2 Workshop Overview Introduction, objective and goals, case study (10 minutes) Marketing Phases (20 minutes) Discussion/Idea Session (30 minutes) Wrap-up

3 Objective Using an integrated marketing approach to market Experiential Learning to varied audiences

4 Goals of the Marketing Initiative Improving understanding of concept with each audience Engaging each audience Differentiating institution Supporting institutional objectives University areas, i.e. Admissions Strategic Plan Marketing Plan Phased Implementation

5 Case Study Purdue University Calumet Urban, regional campus Academically comprehensive 10,000+ student enrollment ExL degree requirement, all undergraduate students Audience Students/Parents Faculty/Staff Community Partners Community at Large

6 Definitional Awareness General understanding; what is objective and how to begin communicating initial messages Branding Literature & Publications Media Events Technology Direct Marketing Institutionalization

7 Contextual Awareness Move beyond general understanding; address implications to all University areas Literature & Publications Media Events Technology Direct Marketing Institutionalization Marketing Consultant

8 Transformational Awareness Integrate all messaging and strategies University-wide and with Community Partners Literature & Publications Media Events/Outreach Initiatives Technology Direct Marketing Information Technology Marketing Consultant

9 Discussion/Idea Session Identify marketing approaches within assigned phase that have been utilized at your institution

10 Wrap-up Thank you for your attendance and participation!


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