1 Expectations of Management from Chartered Accountants

2 Unleash your potential Shekar Kapur Film Maker Kumar Managalam Birla Aditya Birla Group T.V. Mohandas Pai Infosys Technologies Ltd. Rakesh Jhunjhunwala Rare Enterprises Prannoy Roy NDTV Rahman Khan Rajya Sabha MP

3 Strengths of CAs  Analytical skills – number crunching  Technical knowledge – though restricted to laws/regulations  Rigorous work ethic – can work 24/7  Meeting deadlines – thanks to the rigorous ICAI curriculum  Ability to handle work pressure – but may not be peer pressure  Quick grasping

4 Types of employers for CAs  Banking and financial services  Manufacturing (brick and mortar businesses)  Multi-nationals (MNCs)  Consulting  Services  Retail

5 Competition for CAs  Engineers  MBAs  Engineer + MBA  CPA / CFA / CIA / CISA  Software professionals

6 Expectations of employer  Get the work done.  Bring positive enablers and be part of the solution.  Create win-win situations.  Step into the client’s shoes and see the problem.  Contribute towards “value innovation” in business.  How to transcend existing market boundaries (blue ocean).  How to create demand / kindle latent demand.

7 Challenges for CAs  Soft skills  Presentation skills – communication / appearance  Attitude – “know it all”  Perception – “I am the best”  Marketing skills – should be able to sell anything  Lack specialization – in non finance/accounting matters  Appropriate positioning of skills – buying into ideas

8 Break the glass ceiling – From CFO to CEO  Spread your wings / get out of your comfort zone.  Uphold highest levels of ethics and values.  Place group interest before individual interest.  Migrate from core areas of tax and accounting to strategy, management and administration.  Shed the “conservative” tag – be a global citizen.

9 Growth enablers  Contribute in managerial decision-making – “add value”.  Involve in strategy formulation – Think of the “road less traveled”.  Partner in driving the organization towards its vision – “be a team player”.  Shed the “not my job” tag.  Avoid being “road-blockers”.

10 Thank you