CREATIVE SALES Sales Meeting June 8, 1997

WHY USE IT? Builds corporate identity Provides numerous sales materials –Brochures –Product Catalog –Presentation Materials

SALES KITS Tool for making initial client contact A support system for sales rep Way to provide clients with material to make an informed decision about buying your product.

SALES MATERIALS The same logo on all materials The same paper The same typefaces Business cards, letterheads, brochures, catalogs, presentation materials

THE SALES BROCHURE Similar to marketing brochure –contain creative headlines –contain attractive graphics Should possess the same visual elements of your corporate identity Should motivate the reader to learn more about your company Result should be company and product exposure

THE PRODUCT CATALOG Contains more specific information about company products May include prices and discount offers May be sent through mail to prospective clients More effective when handed out personally on a sales call or visit Use simple drawings or photos to show product line

PRESENTATION MATERIALS The flip chart –visuals are printed on sheets of paper and inserted into flip chart carrier Refrigerator magnet –leave-behind gift upon completion of sales call