Career Exploration Allison Farmer, Evelyn Hobbs, Mishel Gomez, Karan Takhar

What career do you think this is? Account Director or Supervisor Account Manager or Senior Account Executive Brand or Product Manager Copy Editor Copywriter Event or Trade Show Manager Manufacturer’s representative Direct Consumer Sales Corporate Sales Sales Management

MARKETING AND SALES

Marketing and Sales Overview Marketing: link between product development and sales 4 P’s of Marketing: Product, Price, Promotion, Placement Oversee how a product will be brought into the market by creating pricing and promotional strategies

Marketing Positions Account Director or Supervisor: administer client relationships with agency; delivers presentations to potential clients Marketing Manager: directs all activities of marketing department Brand or Product Manager: creates the strategy, directs and applies brand and marketing publicity for a particular product or business Copywriter: develops and writes concepts for publicity campaigns Event or Trade Show Manager: creates and directs events for a company

Sales Positions Manufacturer’s Representative: independent contractor hired by a company to sell its product to buyers Direct Consumer Sales: work directly with customers, often requires meeting the client in person Corporate Sales: able to tailor the services they are selling Sales Management: does very little actual selling; develops and implements training programs and incentives that motivate sales people

Skills Needed creative analytical thinker excellent communication motivated thick- skinned energetic tenacious outgoing organized flexible

Professionals in Marketing and Sales Erin C. Reeve WFU 2012 graduate BA, Mass Media Communications, Minor in Journalism Miami Ad School- San Francisco Marketing Manager at Orate Lindsey Ervin WFU 2015 graduate BS in Business, BEM, marketing concentration News America Marketing Account Coordinator Alex Vaccaro WFU graduate BS, Business Administration and Management VP of Marketing at Connectivity

Marketing and Sales Resources Advertising Age Careers in Marketing Creativity Online American Association of Advertising Agencies Smart Brief American Marketing Association * The National Association of Sales Professionals

Fun Facts About Marketing and Sales Most “food” in advertising is inedible Rich Silverstein originally hated the ad campaign “got milk?” pharmaceutical companies spend twice as much on advertising and marketing as they do on research 20% of all internet page views come from Facebook

What career do you think this is? Account Director or Supervisor Account Manager or Senior Account Executive Brand or Product Manager Copy Editor Copywriter Event or Trade Show Manager Manufacturer’s representative Direct Consumer Sales Corporate Sales Sales Management

MARKETING AND SALES

Marketing and Sales Overview Marketing: link between product development and sales 4 P’s of Marketing: Product, Price, Promotion, Placement Oversee how a product will be brought into the market by creating pricing and promotional strategies

Marketing Positions Account Director or Supervisor: administer client relationships with agency; delivers presentations to potential clients Marketing Manager: directs all activities of marketing department Brand or Product Manager: creates the strategy, directs and applies brand and marketing publicity for a particular product or business Copywriter: develops and writes concepts for publicity campaigns Event or Trade Show Manager: creates and directs events for a company

Sales Positions Manufacturer’s Representative: independent contractor hired by a company to sell its product to buyers Direct Consumer Sales: work directly with customers, often requires meeting the client in person Corporate Sales: able to tailor the services they are selling Sales Management: does very little actual selling; develops and implements training programs and incentives that motivate sales people

Skills Needed creative analytical thinker excellent communication motivated thick- skinned energetic tenacious outgoing organized flexible

Professionals in Marketing and Sales Erin C. Reeve WFU 2012 graduate BA, Mass Media Communications, Minor in Journalism Miami Ad School- San Francisco Marketing Manager at Orate Lindsey Ervin WFU 2015 graduate BS in Business, BEM, marketing concentration News America Marketing Account Coordinator Alex Vaccaro WFU graduate BS, Business Administration and Management VP of Marketing at Connectivity

Marketing and Sales Resources Advertising Age Careers in Marketing Creativity Online American Association of Advertising Agencies Smart Brief American Marketing Association * The National Association of Sales Professionals

Fun Facts About Marketing and Sales Most “food” in advertising is inedible Rich Silverstein originally hated the ad campaign “got milk?” pharmaceutical companies spend twice as much on advertising and marketing as they do on research 20% of all internet page views come from Facebook