Chapter 6: Conformity & Obedience Part 1: Feb. 21, 2014

Social Influence 3 forms of social influence: – Conformity, compliance, & obedience We automatically mimic others – Chartrand’s research on mimicry How does it serve a social function? Conformity: “tendency to change our perceptions & behavior in ways consistent with group norms” – Any pressure used?

Early studies of conformity Sherif’s lab study of autokinetic effect: – What is it? – How did participants conform? – Follow-up 1 year later…Results?

Asch’s Conformity studies – – Groups of 6 (5 confederate & 1 participant) – Procedure? – How often does conformity occur? – Any reward for conforming? Key difference betw Sherif’s and Asch’s studies?

Why conform? 1. Information 2. Norms 3. Distinction between private and public conformity -