DEVELOPING ADVOCACY MESSAGES. ADVOCACY COMMUNICATION: GOAL TO INFORM TO PERSUADE TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials)

Slides:

Advertisements

Similar presentations

Analyzing Texts or How to Sell a Swagger Wagon Language and Composition, 2010.

Advertisements

Steps in the Advocacy Process Identify advocacy issue, goal, and objective(s) Determine target audiences Develop advocacy messages Build support Choose.

Sidney B. Westley East-West Center Let’s Talk about Reaching Wider Audiences with our Research Results.

TACKLING POVERTY TOGETHER Youth Contributing to Poverty Reduction.

C enter for A cademic E xcellence SmartSlides. Writing a Rhetorical Analysis Discovering the Secret Agenda.

TESC Effective Presentations PlanPractice PreparePresent.

COMMUNICATION SKILLS Steps To Successful Presentations.

Year 7 and 8 Summer Assessments

© Prentice Hall, 2005 Business Communication Today 8eChapter Writing Business Messages.

Principles of Effective Communicati on A digital message production by Annamarie Bailey.

Persuasion and Influence Chapter 9 Bailey & Burch (2010) Stefanie Baldovin Caldwell College ABA 574 Fall 2013.

OCLC Online Computer Library Center 1 Telling Your Library Story.

Social Anxiety Theory (The Flippen Group ©) FEAR + MOTIVATION = SOCIAL ANXIETY When ANXIETY ↑ PERFORMANCE ↓ Anxiety does not need to be TRUE to be REAL.

Unit 3 Effective Communication BMA-IBT-6 Use professional oral, written, and digital communication skills to create, express, and interpret information.

Module 16: Building a communication strategy for social protection ILO, 2013.

First 5 LA Communications Workshop II Creating a Communications Plan: A Roadmap to Success.

A N I NTRODUCTION TO A DVOCACY : T RAINING G UIDE Ritu R. Sharma Women Thrive Worldwide Ritu R. Sharma Women Thrive Worldwide.

CCSS Implementation July 2010: State Board of Education adopts Common Core State Standards for English and Mathematics : Implementation of.

WRITING EFFECTIVELY REGION ONE DEMOLAY. WRITING EFFECTIVELY – WHAT WE WILL LEARN Topic 1 Have the basic rules of writing gone out the window since the.

Session 4 - Combating Discrimination Online (Part 2)

What is advocacy? “Advocacy is a set of targeted actions directed at decision-makers in support of a specific policy issue.” Act/process of supporting.

Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.

Designtechnology Logos, a new thing? …meaning; ‘the cosmic reason that gives order to the world’ 1960, the need for a visual presence 1980, into our subconscious…

Giving a Presentation HR200: Becoming a Confident Speaker.

Planning Business Messages

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Presentation Skills. Situations where presentation skills are required …… Departmental seminars Conferences Teaching Academic job interviews Other job.

Effective Communication for Colleges, 11 th ed., Brantley & Miller 2008©Chapter 3 – Slide 1 The Communication- by-Objectives Approach.

Ms. Merjech Speech.

4/00/ © 2000 Business & Legal Reports, Inc. BLR’s Human Resources Training Presentations Effective Communication Skills.

Answering the inference question Inference cannot be lifted, paraphrased or quoted. It is the underlying idea in the extract. How to structure the first.

Tips & Tools for Winning Presentations Instructor Name.

 Read through problems  Identify problems you think your team has the capacity and interest to solve  Prioritize the problems and indicate the.

Name Of the Student Name Of the University MARKETING COMMUNICATIONS1.

© Prentice Hall, 2003 Business Communication TodayChapter Planning Business Messages.

Parents Anonymous of New Jersey 1 Finding Your Voice to Speak Up! Presented at Parent Leadership Conference of SPAN, Parents Anonymous, & National Institute.

Lesson 8: Academic Writing Topics Why Do We Write in College? Types of Academic Writing Steps to Follow for Academic Writing.

PREP Workshop #1: Communicating your Research Story Presented by: Emily Ng.

2016 Dunkin’ Donuts 4-Safety Scholarship A guide to submitting a creative and effective injury prevention message targeting teens Sponsored by: A 4-Safety.

National 3 – Higher Outcome 4 (Talking) National 3National 4National 5Higher 2.1 Selecting ideas and content, using a simple format and structure, appropriate.

Persuasive Speech Bellringer # Why do you think it is important to have both logical and emotional arguments in a speech? 2.Why do you think.

Rhetoric is “the faculty of discovering any particular case all of the available means of persuasion.” -Aristotle.

Research Projects Basic Elements of Research Writing.

Chapter = 1 Communication Process. Meaning of Communication Keith Davis says “ Communication is the process of passing of information and understanding.

© Prentice Hall, 2005 Business Communication EssentialsChapter Planning Business Messages.

OCR Nationals: Unit 22 – Creating Sound using ICT AO4 – Testing the audio clip.

© BLR ® —Business & Legal Resources 1408 Effective Communication For Supervisors.

Message Design. Audience Perspective “You don’t build it for yourself. You find out what the people want and you build it for them” - Walt Disney Health.

Effective Communication for All Employees

Internal vs. External Communications

Planit uses a simple but robust eight step process to promote the consistent formulation of quality internal communication plans. Eight step planning process.

© 2008 Pearson Education, Inc., publishing as Longman Publishers. 1 Chapter 3 Delivering Usable Information Technical Communication, 11 th edition John.

What is advocacy? “ Advocacy is a set of targeted actions directed at decision-makers in support of a specific policy issue.”

© Pearson Education Canada, 2005 Business Communication Essentials, Canadian Edition Chapter Planning Business Messages.

ADVOCACY COMMUNICATIONS AAP ADVOCACY TRAINING. ADVOCACY COMMUNICATIONS MEDIA ADVOCACY AND COMMUNICATION DEFINED Intentional use of any type of media or.

COMMUNICATION EFFECTIVE WRITING. Plan Prepare Perform Present.

1 How To Make Effective Presentations? or “Hints on ECLT5820 Project Presentation” Michael R. Lyu

The 7 Steps to Effective Communication Developed by Nathan L. Vanderford, PhD, MBA. University of Kentucky 2013.

Visual Communications October 13, Overview Key elements of Visual Communications ▫Design ▫Typography ▫Imagery ▫Copy.

A POCKET GUIDE TO PUBLIC SPEAKING 4 TH EDITION Chapter 2 From A to Z: Overview of a Speech.

Office of Overseas Programming & Training Support (OPATS) Community Economic Development Advocacy Training Package Advocacy Implementation Plan.

ثبت و شناسايي درآمدها در دانشگاه علوم پزشکي تهيه و تنظيم : حسن اسحقي

بسم الله الرحمن الرحیم.

موضوع: پیام و ویژگی های آن. موضوع: پیام و ویژگی های آن.

Rhetoric Rhetoric: Using language to persuade..

Critically Looking at Media

What do you want your audience to think about during the session?

Designing effective print materials

Revising Your Speech Revise your thesis. Make sure you use the “Although” thesis format. Make sure you have plenty examples of logical and emotional appeals.

Presentation transcript:

DEVELOPING ADVOCACY MESSAGES

ADVOCACY COMMUNICATION: GOAL TO INFORM TO PERSUADE TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials) Select: Specific Messenger Determine specific message Content Format/Media to deliver the message Time/Place for the message

Advocacy Communication Characteristics of Effective Messages  Simple  Concise  Appropriate Language  Content is consistent/appropriate for format  Credible messenger (Spokesperson)  Tone and language consistent with the message

 Content/Ideas  Appropriate Language  Messenger/Source (credible/trusted)  Format/Medium to Convey Message  Time/Place Advocacy Communication 5 Elements of a Message to Consider

TO HELP COMMUNICATE YOUR MESSAGE You could develop: A position paper A core message A one-minute message

 Statement  Evidence  Example  Call to Action Advocacy Communication The One Minute Message