1. The Whole Brain Model: Understanding Thinking & Communication Styles Andre Delicata http://andredelicata.biz/

3. Warm up excercise

4. 4 The two hemispheres control vastly different aspects of thought and action. Each half has its own specialization and thus its own limitations and advantages.

5. Hemispheric Dominance Left Hemisphere Speech, Verbal Logical Mathematical Linear Detailed Sequential Controlled Intellectual Dominant Worldly Active Analytical Reading, Writing Order Right Hemisphere Musical Holistic Artistic Symbolic Spontaneous Emotional Intuitive Creative Spiritual

6. 7 March 2016 6 Quadrants Orientation Left mode A / B is male oriented Right mode C / D is female oriented Cerebral styles A / D prefer for technical and experimental thinking Limbic styles B /C prefer stability of tradition with a caring responsiveness

7. Male Female Differences Male Mathematics Mechanical Understanding Theories Probing Questions Analytical Linear Reasoning Problem Solving Understanding Facts Task Forces Creativity based on technical, “thing” orientated. Female Foreign Languages Hearing/Listening Verbal Ability Intuitive Evocative Questions Contextual Holistic Problem Understanding Process Understanding Creativity based on Intuition & Relationships

8. 8 PhysiologyMetaphor The Brain The Whole Brain Model The Organizing Principle Application The HBDI A B D C Architecture A B D C

9. The Whole Brain Model 2 594594

10. Four quadrant metaphoric model Preferred modes of thinking, learning and working Based on brain research Nature and Nurture All styles are neutral We have all the styles Preferences different from competence Similarity and complementarity Organizations need all styles Understand and value diverse styles

11. 11 PhysiologyMetaphor The Brain The Whole Brain Model The Organizing Principle Application The HBDI A B D C Architecture A B D C © Herrmann International Group™ 2000-2003

12. The Whole Brain Model Styles at Work LogicalBig Picture RationalCreative OrganizedInterpersonal PlannedFeelings

13. What are the Four Brain Quadrants? Analyze Facts, logic, statistics, data Rationale for listening, taking action, making decisions What? Organize Details, arranged systematically (linearly, sequentially) Safety, reliability, history How? Personalize Emotional connection between speaker and listener (strong motivational factor) Who? Strategize Big picture, future vision Explores possibilities, sets long- term goals Why?

14. HBDI Authoritarian Materialistic Academic Realistic Reliable Traditional Task-driven Bureaucratic Experimental Futuristic Inventive Flexible Value- Oriented Humanistic Cooperative The Whole Brain Business Book (Ned Herrmann) The Creative Brain (Ned Herrmann)

15. 7 March 2016 15 WHOLE BRAIN TEACHING AND LEARNING Logical Rational Quantitative Theoretical Organized Sequential Procedural Methodical Visual Conceptual Simultaneous Experimental Emotional Expressive Interpersonal Kinesthetic A BC D RIGHT LEFT UPPER LOWER Experiential Concrete Intellectual Instinctual OPEN MINDED FEELING-BASED CONTROLLED FACT-BASED Non-Verbal Verbal

16. 7 March 2016 16 The A and B quadrants are practical and realistic.

17. 2525 9494 Logical Analytical Linear Thinking Quantitative Here-and-Now

18. BLUE Argue Rationally Generalize from specifics Problem-solve logically Know the bottom line Critical Analysis Solve tough problems Gather facts Measure precisely Make things work Rational, unemotional Consider financial aspects Goals & outcomes Realistic & present-oriented Efficient

19. 7 March 2016 19 Quadrant A Skills Uptake Expects Precise, to the point, information Theory & logical rationales Proof of validity Research references Textbook reading Quantifiable numbers, data sets, problems Opportunity to ask challenging questions Subject matter expertise Struggles with Expressing emotions Lack of logic Vague, imprecise concepts or ideas

20. 7 March 2016 20 Directive in all business Comfortable with concrete information, like computer programming, Mathematical formulas, Medical terms, Legal briefs and Stock market indexes Lives in a technical world and likes factual evidence Quadrant A style is typically authoritative

21. 7 March 2016 21 Quadrant A Behavioural aspects Quadrant A persons use words like How? Prove it? Must, Typically. Should, explain, Logical, rationally, I think, Quotes statistics and evidences Interested in purchasing useful objects only, reading business/ technical articles Do not understand others’ feelings and emotions. Do not like hum or

22. Organized Sequential Safe-keeping Planned Detailed Implementer

23. GREEN A rule and a place for everything If it ain’t broke, don’t fix it On time Action-oriented Approach problems practically Stand firm on issues Maintain standard of consistency Stable leadership & supervision Detailed plans & procedures One thing at a time Keep financial records straight Neatness & protocol count Disciplined & reliable Order & control

24. 7 March 2016 24 Quadrant “B” Skills Uptake Expects An organized consistent approach Staying on track, on time Complete subject chunks A beginning, middle, and end Opportunity to practice & evaluate Practical applications Examples Clear instructions/expectations Struggles with Risk Ambiguity Unclear expectations/directions

25. 7 March 2016 25 Quadrant B style is typically traditional, conservative and risk avoiding Highly traditional and conservative Strive for safety and stability Resist change. They like order and work best in an organisation where the lines of authority is clear, Strictly follows rules

26. 7 March 2016 26 Quadrant B Behavioural aspects Quadrant B persons use words like usually, quoting past incidents, quotes rules and regulations, plan ahead before talking, think and talk about the safety procedures Completes the work in time, gets irritated for being late Spends more time in planning, wants everything go in undisturbed smooth fashion Discourage new ideas and resist change

27. Interpersonal Feeling-oriented Teamwork Intuition Communication

28. RED Attuned to people & group dynamics Empathetic & nurturing Experience is reality Intuitive, understanding Care about values Recognize interpersonal difficulties Helping, coaching, partnering Participation & collaboration Expressive, talkative, friendly Spirituality Personal growth Build relationships & teams

29. 7 March 2016 29 Quadrant C Skills Uptake Expects Group discussion & involvement To share & express feelings/ideas Kinesthetic, moving around Hands-on learning Personal connection with teacher/group Emotional involvement A user-friendly learning experience Use of all the senses Struggles with Too much data and analysis Lack of personal feedback Pure lecture, lack of participation

30. 7 March 2016 30 Quadrant C is personable, interactive and care giving Highly participative, oriented to teams and communities Concerned about the people and comfortable with people Ready to help out of the way and counsel others They are usually musical

31. 7 March 2016 31 Quadrant C Behavioural aspects Quadrant - C persons use words like I feel, pleasure, crazy, humorous, shouts, touches others while talking, please, consider, accept, excellent, lovely, beautiful, talks about picnic, music Always with people Goes for tours and picnics frequently with family and friends

32. Creative Innovative Holistic Synthesizing Visionary

33. YELLOW See the “big picture” Risk-taker Recognize new possibilities Integrate ideas & concepts Bend or challenge established policies Problem-solve in intuitive ways Use metaphor Originality & imagination Curious & adventurous Design/Artistic Like variety & multi-tasking Envision the future Impulsive & playful

34. 7 March 2016 34 Quadrant D Skills Uptake Expects Fun and spontaneity Playful, surprising approaches Pictures, metaphors, overviews Discovery of the content Freedom to explore Quick pace and variety in format Opportunity to experiment New ideas & concepts Struggles with Time management and deadlines Administration and details Lack of flexibility

35. 7 March 2016 35 Quadrant D is holistic, risk oriented, adventurous, initiative and entrepreneurial Conceptual, imaginative, integrative, adventurous, risk oriented, global Talk about possibilities, strategic planning, independent, inventive, innovative and does always different Thinks bout the future, open minded and less conservative Quadrants C & D are open minded, like initiative and are flexible

36. 7 March 2016 36 Quadrant D Behavioural aspects Quadrant D persons while talking ask Why not, What if, Try, Novel, etc. Last minute action Procrastinates but completes the tasks Interested in novelty Unplanned

37. Being Challenged Analyzing & Diagnosing Logical Processing Finance & Numbers Making Things Work Solving Tough Problems Clarifying Issues Explaining Things Dealing with the Future Seeing the Big Picture Inventing Solutions Developing New Things Providing Vision Taking Risks Integrating Ideas Bringing About Change How I Like to Put My WHOLE BRAIN to Work Administering Attending to Detail Being in Control Building Things Establishing Order Timely Implementation Planning Things Out Providing Support Coaching Working with People Communicating Building Relationships Expressing Ideas Teaching/Training Persuading People Being part of a Team

38. Whole Brain Model Communication Preferences BLUE Facts, no Fluff Technical Accuracy Articulated ideas Brief, Clear, Precise Critical Analysis Straight forward GREEN Details Thoroughness Rules & Procedures Action Plans Explanations Stay on topic YELLOW Metaphors Big Picture Overview Imaginative Conceptual framework Exploration Visual RED Feelings & values Open discussion Expression Personal touch Empathy & consideration Stories & examples

39. “What’s the Theory of the case?” Define goals & objectives Logically solving problems Critical analysis & theory Efficiency, cost & data 2 5 9 4 “Challenge the Status Quo” Strategize & visualize the future Risk taking & experimenting Combining & connecting concepts Brainstorming new ideas & solutions Working toward quantifiable outcomes “Big picture” perspective GETTING DOWNBREAKTHROUGH TO BUSINESSTHINKING Team Approaches “How can we make this happen?” Attention to detail & procedures Moving from point A to point B Task allocation, organization & planning Follow-up & scheduling with time lines Making sure everything is in order & in control MOVING TOWARD CLOSURE “Being part of the team” Mediating & facilitating Sharing, listening & expressing Collaborating & building relationships Intuitive sensing of underlying issues Being sensitive to other people KINDLING THE SPIRIT OF COMMUNITY

40. Management Styles Blue Authoritative Directive All-business Analytical Factual Green Traditional Conservative Organized Accountable Safe-Keeping Yellow Adventurous Visionary Entrepreneurial Idealistic Holistic Red Team-Oriented Supportive Personable Intuitive Communicator